1,000 ASEAN entrepreneurs receive training in digital exports, closing key skills gaps

 

A total of 1,000 entrepreneurs from the Association of Southeast Asian Nations (ASEAN) have been trained in analysis of market and digital marketing through the pilot program Digital Export Enablement Program (DEEP).

 

This achievement represents a significant step forward in empowering Southeast Asian SMEs, considered the economic engine of the region.ohn WH Denton AOThe Secretary General of the ICC highlighted the importance of this training: “Small and medium-sized enterprises are the lifeblood of the Southeast Asian economyboosting both employment and GDP growth. Through DEEP, we are proud to have equipped more than 1,000 SMEs with digital tools and capabilities that will enable them to grow and globalize. We look forward to their active participation in regional and global markets.”

 

The DEEP programme included a set of key tools, such as the ICC Incoterms® Rules, the ITC Export Potential Map, the Global Trade Helpdesk platform and the Google Market Finder.

 

Participants gained skills to leverage artificial intelligence tools, such as Google Gemini, to improve their business competitiveness. They also received training in digital audits and developing marketing plans, as well as learning how to protect the company's data. intellectual property and maintain brand identity in competitive markets.

 

The program also promoted the networking among digital entrepreneurs through ITC’s ecomConnect platform, fostering a collaborative environment. The impact was such that 95% of participating companies indicated that they plan to make significant changes to their business operations based on the knowledge gained.

 

Crystal LimRW Nutriogreen's business development manager in Malaysia highlighted the practical benefits of the training: "The most valuable skill I learned was how to verify the correct HS codes and use numerous digital tools that many are unaware of."

 

Improving digital literacy across the region, along with empowering businesses to thrive in international trade, broadly supports digital inclusion, ensuring that the benefits of global trade extend to all sectors of society. Karan BhatiaGoogle's Vice President and Global Head of Government Affairs and Public Policy, said: "We are proud to have partnered with the ICC, ITC, and WIPO to equip 1,000 exporting SMEs in Southeast Asia with digital tools and AI-powered solutions. AI is leveling the playing field, enabling businesses of all sizes to unlock unprecedented growth and streamline their operations."

 

Pamela Coke-HamiltonThe ITC's executive director added: "Digital is the game-changer in trade, and small businesses stand to benefit the most. Together with our partners, we look forward to seeing ASEAN entrepreneurs use their new digital skills to reach new markets and, in doing so, support their families and communities."

 

This milestone not only marks a step forward in regional competitiveness, but also a commitment to a more inclusive and digitally connected future, where SMEs can access and compete on the global stage.