150 professionals attend the International Digitalization Congress

Organized by the Murcia Chamber of Commerce

Companies focus on their digital international projection to seek business

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Today marks the III Congress of Digital Internationalization (CID2022)Organized by the Murcia Chamber of Commerce, together with the Development Institute of the Region of Murcia (INFO), which highlights the possibilities of the online environment for all Murcian export companies which, in 2022, will be about 7.000.

 

This was highlighted at the inauguration by the president of the Chamber of Commerce of Murcia, Miguel López Abad, pointing out that “as the pandemic demonstrated, the digitalization process cannot be reversed, and the export vocation of our companies is enormously boosted by the possibilities of the Internet. With this Congress dome, we invite SMEs to explore the business opportunities that the digital environment presents them.”

 

For its part, Joaquín Gómez, director of INFO, highlighted the positive year-end prospects for the Region's sales abroad, which "will reach record figures, above 12.000 million euros in 2021, the result of the efforts of regional companies to improve their competitiveness in the international markets, hand in hand with innovation and digitalization.”

 

Almost 150 professionals attend this Congress, which aims to learn about the advantages that the online environment offers companies in their marketing objectives. internationalization by renowned experts. The first of them, Eduardo Saldaña (The World Order), has drawn the general framework of international relations and the change that has occurred in the traditional concept of globalization, pointing out the digital and technological field as the main scenario of geopolitical dispute of the future.

 

For its part, Eduardo Sánchez Rojo (The Art of Measurement), has focused on the use of data with the aim of transforming leads into company assets, highlighting that obtaining and processing data to generate value is a process in which it is possible to advance with investments acceptable for an SME. The use of the large amount of data available for the design of internationalization strategies has also been addressed by Manuel Rodríguez Ros (connectif); With Juan Manuel Pérez Loustau (Idiogram), whose conference develops this line of action under the title “Find opportunities in international markets before your competition with Big Data.”

 

La «copywriter» Elena de Francisco has shown attendees the value of both creating persuasive texts for sales purposes, as well as transcreation or translation, both activities aimed at increasing international clients.

 

Other speakers are Ricardo Mendoza, International Lead at Semrush, with “Global ecommerce trends: traffic generation strategies”; as well as Alberto Esteves, founder and trainer of Geninquieto, with “Scaling and internationalization strategies with Meta Ads”.

 

The morning closes with a round table where participants Roberto Martínez from Marnys and Albert Medrano from Gobik to tell his experience in internationalization in the digital environment. In the afternoon, three workshops will be held simultaneously to put into practice some of the topics discussed.