60 Spanish brands will show off their footwear at Shoes Düsseldorf in Germany

From 28 to 30 August 2022 in Areal Böhler

This contest is included in the 2022 Foreign Promotion Plan and has the support of ICEX Spain Exportation and Investment.

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La Federation of Spanish Footwear Industries (FICE), with the support of ICEX Spain Export and Investments, organizes the participation of Spanish footwear companies in the fair Shoes Dusseldorf which will take place from August 28 to 30, 2022 in Areal Böhler.

 

Shoes Düsseldorf is the main footwear fair in Germany. It takes place in Düsseldorf, the fashion capital of this country due to the significant number of permanent fashion and footwear showrooms. The fair is held in an industrial site (Böhler area) with a contemporary and current atmosphere.

 

600 brands/300 exhibitors from 27 countries are participating and will exhibit their summer 23 collections in the Alte Schimiedehallen, Kaltstahlhalle, Halle am Wasserturm and Glühofenhalle pavilions.

 

After Germany, 65% of the offer corresponds to international brands of Italy, Spain, Portugal, Türkiye or Scandinavia. The Spanish participation has 60 brands (10% of the total).

 

“Shoes Düsseldorf has become a must-see for Spanish companies that sell in Germany or want to expand their clientele,” explains Imanol Martínez, general director of FICE Servicios.

 

According to data provided by the trade fair organization, Shoes Düsseldorf usually receives around 6.000 visitors. German buyers predominate (75% of the total), many of them retailers.

 

Shoes Düsseldorf is segmented into six sections: PREMIUM, CONTEMPORARY, URBAN, COMFORT, KIDS' and ACCESSORIES.

 

This contest is included in the Foreign Promotion Plan 2022 and has the support of ICEX Spain Exportation and Investments. Some Autonomous Communities also support their companies with specific promotion plans.

 

Advertising and promotion actions

 

The Federation of Spanish Footwear Industries (FICE) coordinates the promotion and communication campaign for Spanish footwear at the SHOES DÜSSELDORF fair. Under the claim Shoes from Spain Various promotional actions are organized to increase the visibility of Spanish exhibitors at the fair, both on the online channel (website www.shoesfromspain, banners or newsletters to buyers) and at the fairgrounds during the event.

 

Each season FICE updates the image of the Shoes from Spain campaign to provide dynamism and coherence with trends in the fashion sector. All campaign graphic materials are designed by Daniel Nebot, designer awarded with the National Design Award