74 Spanish exhibitors physically participate in the next edition of the MICAM fair in Milan

The sector is committed to in-person events

Spanish footwear is committed to internationalization and b2b hybridization: physical and digital event together.

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In this new environment “phygital”, the Federation of Spanish Footwear Industries (FICE) organizes the participation of Spanish footwear companies in the 92nd edition of the MICAM fair in Milan, which will take place from September 19 to 21 at the venue Milano-Rho fair, as well as in the virtual edition MICAM Milano Digital Show.

 

 

Both activities are included in the Foreign Promotion Plan 2021 and have the support of ICEX Spain Export and Investments. Some Autonomous Communities also support their companies with specific promotion plans.

 

This next in-person edition of the Milan fair has 652 exhibitors, 390 Italian exhibitors and 262 international exhibitors, who will exhibit their new summer 22 collections in five pavilions with five concepts: Contemporary, Premium, Everyday, Emerging Designers and Accessories for shops.

 

The last digital fair had the participation of 90 brands and more than 5.000 buyers visited it, generating nearly 2.000 requests for connection with the brands

 

Traditionally MICAM had 1.200 exhibitors and up to 45.000 visitors.

 

To ensure that the event takes place with the greatest security guarantees, all people accessing the MICAM Milano fair (exhibitors, visitors, stand builders, suppliers) must be in possession of a Green Pass/valid digital passport, that is, prove a complete vaccination certificate or Covid-19 recovery certificate within the previous 6 months or a negative result from a PCR/antigen test carried out no more than 48 hours before.

 

MICAM continues with its agreement with the North American digital platform NuORDER and launches a new edition of the virtual version of the fair that will serve as a digital complement to the physical meeting.

 

MICAM Milano Digital Show is a digital platform for professionals that allows exhibitors and visitors to maintain contact before, during and after the physical meeting. In addition to showing the products in a digital showroom, during the eight weeks that the event lasts, participants will be able to close commercial operations through the e-Commerce.

 

The last digital fair had the participation of 90 brands and more than 5.000 buyers visited it, generating nearly 2.000 requests for connection with the brands. Traffic increased 60% compared to the first edition.