International Strategy
The Madrid Chamber of Commerce, in collaboration with Santander, is organizing a conference on September 22nd to analyze the impact of geopolitics and currency fluctuations on internationalization. The aim is to equip companies with tools for decision-making regarding markets, costs, and investments.
La Cámara de Madrid, in collaboration with the Santander, has called a key meeting for the next 22 September 2026The meeting, titled "A new global cycle: how to position your company for emerging opportunities"Its objective is to provide companies with tools to adapt their international strategies in the face of increasing geopolitical and monetary volatility.
In a global environment where trade tensions and shifts in diplomatic relations are constantly redefining the playing field, companies with international operations face direct challenges. Market selection, pricing, and supplier selection are decisions that can no longer be made without a thorough analysis of the economic and geopolitical landscape. A fluctuation in the exchange rate can erode profit margins, while a new tariff measure can completely alter the costs of accessing a strategic market.
Market Update: Applied analysis for decision making
To address this need, the Cámara Oficial de Comercio, Industria y Servicios de Madrid and the Santander have designed the session Market UpdateThis forum will focus on three key areas: the evolution of geopolitics and international trade, the behavior of the foreign exchange market, and, crucially, exchange rate risk management.
The session will analyze how current geopolitical dynamics are altering market relationships and what direct consequences this may have for business strategies. It will also provide an updated overview of the evolution of major currencies, assessing how their fluctuations impact prices, costs, and the final profitability of import and export operations.
From theory to business practice
Market Update 's approach will be eminently practical, aiming to translate macroeconomic analysis into concrete corporate decisions. The goal is for participants to acquire criteria and tools to review market prioritization, adjust costs and prices, plan logistics operations, select suppliers, and manage international investments with greater certainty.
The event is specifically designed for management teams, finance professionals, and international trade professionals from exporting companies or those with foreign currency operations. The session aims to help these professionals update their understanding of the global environment and review their positioning in international markets to mitigate risks and capitalize on emerging opportunities.
| Event | "A new global cycle: how to position your company for emerging opportunities" |
|---|---|
| Date | 22 September 2026 |
| Organized by | Cámara de Madrid In collaboration with Santander |
| Format | In‑person |
| Location | Headquarters of the Cámara de Madrid (Independence Square, 1) |
| Target audiences | Management teams, financial officers and international trade professionals |
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