Informative day
The objective of the meeting was to inform and train companies in the sector about business opportunities, foreign market trends and the tools available to export their products.
Fifty agri-food cooperatives from Castilla la Mancha have participated in the information session «Boost your business with internationalization«, organized by Agro-food cooperatives Castilla-La Mancha In collaboration with Banco Santander.
The day was attended by prominent speakers, such as Ángel Villafranca, President of Agro-food Cooperatives Castilla-La Mancha; Miguel Ángel Franco, Territorial Director in Castilla-La Mancha of Banco Santander; Javier Rosell, General Director of Companies of the Ministry of Economy, Business and Employment; Inmaculada Zayas, Deputy Director of ICEX in Castilla-La Mancha; Pablo de la Torre, Commercial Director of the Santander Spain International Business; José Antonio Martínez, Business Strategy consultant at Exitalia International Consulting; Felipe Rodríguez, president of Bodegas Yuntero; and Beatriz Medina, Export Director of Bodegas El Progreso.
At the opening, Ángel Villafranca highlighted the importance of internationalization for the agri-food sector of Castilla-La Mancha“It is essential that our companies understand foreign markets and the tools available to them for exporting their products,” he noted. “This event is an opportunity for cooperatives to learn from the experience of others and prepare themselves to face the challenges of the global market.”
Miguel Angel Franco, on the other hand, reaffirmed Banco Santander's commitment to the development of the agri-food sector“We are aware of the importance of this sector to the economy of Castilla-La Mancha and we want to support companies in growing and exporting their products,” he stated. “That is why we offer a wide range of specialized financial products and services for the agri-food sector.”
The program's presentations addressed various topics of interest to agri-food companies, such as trends in agri-food exports, internationalization opportunities for the sector, digital strategies for success in international markets and the experiences of other companies in internationalization projects.
The day concluded with a round table in which the keys to successful internationalization were discussed.. The participants agreed that innovation, digitalization and collaboration are fundamental elements for agri-food companies in Castilla-La Mancha to compete in the global market.
This event is part of the set of actions that Cooperativas Agro-alimentarias Castilla-La Mancha and Banco Santander are carrying out to promote the internationalization of the agri-food sector in the region. Both entities are convinced that internationalization is one of the keys to the growth and competitiveness of the sector.
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