Andalucía TRADE, the public agency for the foreign promotion of the community, has played a fundamental role in Simed 2025, held from November 13 to 15 in Fycma (Palace of Trade Fairs and Congresses of Malaga). The main objective of their participation has been to promote internationalization, the knowledge transfer and innovation in the sustainable construction and building sector.
International Meeting: Connecting with Strategic Markets
One of the most outstanding initiatives has been the trade mission and the “International Real Estate Meeting”, framed within the program AIFA (Support for the Internationalization of Andalusian Trade Fairs). For this edition, Andalucía TRADE has invited a dozen real estate agents and agencies from markets with high purchasing potential. The countries represented include: United Arab Emirates, United States, Canada, Austria, Greece, Belgium, Romania, Lithuania and Italy.
These international professionals, whose profile reflects their search for properties on the Andalusian coast for their portfolios, attended project presentations and visited various real estate developments in Malaga. The meeting took place in the “Prime Homes Summit” area of Simed, a space dedicated to networking high-level interaction between developers, marketing companies, and national and international agents, which facilitates the consolidation or expansion of global expansion plans for Andalusian companies.
The collaboration between the Mediterranean Real Estate Show and Andalucía TRADE reaffirms its commitment to the external promotion of the Andalusian business ecosystemseeking to generate investment and cooperation opportunities in an increasingly globalized environment. It is important to note that the organization of these actions is co-financed with European funds FEDER of Andalusia 2021-2027.
Innovation and 360º Services at Simed
The public agency has located its exhibition space in the "Innova" area of the fair, a key location for advice on the future of the real estate market. costDesigned as a working point, it offers comprehensive support to entities seeking information on , sustainability y advanced innovation services.
Furthermore, the agency has played an active role in the institutional agenda. The regional delegate for Economy in Malaga, Antonio Jesús García Acedo, visited the stand to learn firsthand about the initiatives that seek to promote internationalization and technology transfer.
Andalucía TRADE was also part of the jury for the 4th edition of the “Open Call for Startups”where emerging companies, both Andalusian and international, were able to present their projects PropTech, ConTech y FinTech before investors and experts, demonstrating the region's commitment to technology applied to the sector.
The Rise of the Costa del Sol as an Investment Hub
According to data collected by Andalucía TRADE, the real estate market in the Costa del Sol has experienced a significant growth throughout 2024. This surge is attributed to two main factors. First, the development of the technology sector in the region, which is strongly driving demand for residential properties. Secondly, the area's tourist appeal, with more than 300 days of sunshine per year, added to the Excellent international connectivity from Malaga Airport, with direct flights to more than 100 cities.
Simed 2025, under the motto "New times, New vision", consolidates itself as the leading event of the residential sector specializing in investment and public-private collaboration at the national level, presenting in this edition an offer of more than 180 exhibitors and 11.000 homes.
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