The public agency Andalucía TRADE has organized a strategic trade mission in the Emiratos Árabes Unidos (EAU) from February 10 to 12, 2026, facilitating access for four Andalusian companies in the health sector to the epicenter of global medical innovation in Dubái.
Andalusian presence at the largest healthcare showcase in the Middle East
The delegation, made up of the Seville-based firms Andefil, Plus Vitech y Horixon Medtech, along with the Cordoban Cobiomic Bioscience —awarded best Startup across 1st Andalusia Trade Awards 2025—, has developed an intense professional schedule. With the support of the Andalucía TRADE office in DubaiThe companies completed a total of 48 business meetings with potential international partners and clients.
The commercial rollout focused on two key events: the trade fair WHX Dubai (formerly known as Arab Health) and WHX Labs (ancient MedlabThese forums have brought together more than 4.300 exhibitors from 180 countriesconsolidating themselves as essential meeting points for the Capabilities of medical devices, digital health and biotechnology.
Participants have rated the experience as "spectacular"highlighting the business opportunities identified in a market that leads the medical digital transformation Through the use of Artificial Intelligencetelemedicine and pharmaceutical robotics.
Investment and strategic market in the United Arab Emirates
The Government of the EAU It maintains a firm commitment to self-sufficiency and healthcare excellence. For fiscal year 2025, the federal budget allocates approximately one 8% to health and community protection, which represents an investment of around 1.352 millones de eurosFurthermore, strategies such as "Dubai Industrial Strategy 2030" They seek to boost local manufacturing and attract talent in biotechnology.
| Key Indicator | Detail / Figure |
|---|---|
| Federal Investment in Health 2025 | 1.352 billion euros (approx. 8% of budget) |
| Business meetings held | 48 individual and group interviews |
| Scope of WHX Dubai 2026 | 235.000 professional visits and 4.300 exhibitors |
| Participating countries | 180 nations |
A logistics and technology hub for healthcare
The sector in Dubái y Abu Dabi It stands out for its quality of care and its appeal to the health tourismThe implementation of mandatory health insurance and the promotion of public-private partnerships have stimulated unprecedented growth in the private sector, where Andalusian companies find a high-value niche for their products. diagnosis and imagingorthopedics and laboratory solutions.
This commercial action has been co-financed by European Union the FEDER Operational Program of Andalusia 2021-2027, reinforcing the strategy of the Junta de Andalucía to diversify exports towards high-purchasing-power non-EU markets.
- Innovation: Presentation of solutions in surgical 3D modeling and digital health.
- Networking: Direct contact with the main decision-makers in the MENA region.
- Visibility: Positioning the "Andalusia" brand in a highly competitive global environment.
Key points and frequently asked questions about the mission in the Emirates
Which Andalusian companies participated in the mission to Dubai?
The participating companies were Andefil, Plus Vitech, Horixon Medtech (Seville) and Cobiomic Bioscience (Cordova).
What is the relevance of the UAE market to the healthcare sector?
It is one of the most advanced markets in the world, with a federal investment of 1.352 billion euros by 2025 and a priority focus on digitization and medical AI.
What was the outcome of the trade agenda organized by Andalucía TRADE?
48 business meetings took place between Andalusian firms and potential international partners during the trade fairs. WHX Dubai y WHX Labs.
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