Andalucía TRADE and ICEX promote the Andalusian wine sector to buyers from Japan, Taiwan, Oman and Kazakhstan

Promotes its internationalization in emerging markets

Eight Andalusian wineries present their wines in a commercial mission after Barcelona Wine Week, the largest fair in the sector in Spain.

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Andalucía TRADE, the public agency for foreign promotion of the Junta de Andalucía, and ICEX Spain Export and Investment have organized a trade mission for eight Andalusian wineries with the aim of promoting their internationalization in emerging markets such as Japan, Taiwan, Oman and Kazakhstan.

 

The action has been developed within the framework of the Barcelona Wine Week, the largest fair in the sector in Spain, held from February 6 to 8. After the fair, a delegation of international buyers visited the participating wineries, located in Jerez de la Frontera and Montilla-Moriles.

 

 

Andalusia TRADE is committed to the international promotion of Andalusian wine as one of the strategic sectors for the region's economy

 

A tour of Andalusian wine excellence

 

The agenda of the trade mission has allowed international buyers to learn first-hand about the production of Andalusian wines, as well as the unique characteristics of the Denominations of Origin Montilla-Moriles and Jerez-Xérès-Sherry.

 

En Montilla, visitors have had the opportunity to discover the grape Pedro Ximénez and the different types of wines that are made with it, from young wines without aging to fortified liqueurs. In Jerez, they have learned about the process of making Sherry wines and their different styles, such as Fino, Amontillado, Palo Cortado or Oloroso, and Pedro Ximénez.

 

The wine sector is one of the most important in the Andalusian economy, with an annual production of 3 million hectoliters and an export value of 1.200 billion euros.

 

Andalusia TRADE is committed to the international promotion of Andalusian wine

 

The organization of this trade mission is part of the Foreign Promotion Plan 2023-2024 of Andalusia TRADE, which contemplates a series of actions to promote the internationalization of the Andalusian wine sector. These actions include participation in international fairs, the organization of trade missions and the implementation of promotional campaigns.