Andalucía TRADE turns Malaga into the epicenter of international technology business with more than 200 B2B meetings

Innovation and Global Business

Andalucía TRADE, within the framework of DES Málaga, has promoted international technological cooperation through the Enterprise Europe Network. The initiative has brought together more than 200 professionals from a dozen countries, generating 213 business meetings to consolidate the region as an innovation hub.


The public agency Andalucía TRADE has reinforced the region's position as a strategic hub for innovation and global technology business. Within the framework of the tenth edition of DES Digital Enterprise Show held in MálagaThe organization has hosted a high-level business meeting that has facilitated 213 B2B business meetings, bringing together more than 200 professionals from more than a dozen countries.

This initiative, integrated into the prestigious network Enterprise Europe Network, has established itself as a key platform for the technological cooperation and knowledge transferattracting companies and institutions with a strong focus on innovation. The main objective, according to the organization, is to connect Andalusian companies with international business opportunities and strengthen the regional technology ecosystem.

Andalusia as a hub for European technology transfer

Under the motto "Connect with the minds shaping tomorrow's business landscape," the B2B meetings area served as a catalyst for forging strategic alliances. The event organizers, led by Andalucía TRADE and Junta de Andalucía, has the support of the European Regional Development Fund (ERDF)This underlines the institutional commitment at the regional and European levels to boosting business competitiveness through digitalization.

The meeting featured the active participation of leading companies in the technology and services sectors, such as TD SYNNEX, the security and infrastructure consultancy AP Interactive Solutions, or the sales force platform AgenteAThe media coverage, provided by actors such as Capital Radioand the presence of initiatives such as España Empresa DigitalThey have contributed to amplifying the impact of the event, positioning it as an indispensable forum for debate and shaping the digital business future.

Key figures from the business meeting at DES Malaga 2026

Key Metric Figure
Event Edition (DES) tenth edition
B2B meetings generated 213
Participating Professionals More than
Countries represented More than

Key points and frequently asked questions about the impact of DES Malaga

How do these types of events affect Spanish exporting companies?

These events are crucial for internationally focused companies, as they offer direct and qualified access to potential technology partners, clients, and distributors in strategic markets. They facilitate the identification of trends, the adoption of new technologies, and the creation of consortia for international projects, significantly reducing the costs and time required to enter new markets.

What role does the Enterprise Europe Network play in the internationalization of SMEs?

La Enterprise Europe Network It is the world's largest support network for SMEs with international ambitions, driven by the European Commission. Its role is to help companies innovate and grow abroad by providing expert advice, access to financing, and a vast network of contacts for finding commercial and technological partners. Operating under its umbrella, as has been done Andalucía TRADE, brings a seal of quality and trust to the initiative.

Why is Andalusia considered a relevant technological innovation hub for global business?

The region of Andalucía, and in particular the ecosystem of MálagaIt has managed to attract talent and investment thanks to strong institutional support, world-class infrastructure, and a growing number of technology companies and startups. Events such as the DES They consolidate this position, acting as a global showcase that demonstrates their ability to host high-impact debate and business forums in the international digital landscape.

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