FMRE Annual Conference 'Brand Spain: Vision and Challenges'

 

This event will provide the FMRE's vision on the Spain Brand, discuss its strengths and weaknesses, and debate its competitiveness in the new international context.

 

Program

 

18 p.m. Institutional opening:

Sofía Osborne, president of the FMRE

Amparo López Senovilla, Secretary of State for Trade

 

18:15 p.m. Dialogue of Honorary Ambassadors of the Spain Brand:

Luis García Montero, director of the Cervantes Institute

Juan Luis Arsuaga, paleoanthropologist

 

18:40 The FMRE's vision on the Spain Brand:

Pablo López Gil, general director of FMRE

 

18:50 Round table 'The competitiveness of the Spain Brand in the new international context'

Belén Garijo, President and CEO of the Merck Group

Jaume Miquel, President and CEO of Grupo Tendam

Pilar Martínez Cosentino, CEO of the Cosentino Group

Núria Aymerich, Special Commissioner for Industrial and SME Competitiveness at the Ministry of Industry and Tourism

 

19:45 PM Performance:

Ainhoa ​​Arteta, soprano

 

20:10 PM Cocktail

 

Date: 6 november 2025

Time18:00 PM (accreditation from 17:30 PM)

Place: National Music Auditorium of Madrid (Entrance through Plaza Andrés Segovia)