Foreign Promotion
Fashion brands Celia B and LIMO, with the support of Asturex, participated in the Copenhagen International Fashion Fair from August 3rd to 5th. Their goal was to analyze and introduce their collections to the Nordic countries, a strategic market for design and sustainability.
Asturian fashion brands Celia B y LIMO have undertaken a strategic trade mission in the Copenhagen International Fashion Fair (CIFF) Oneheld between August 3 and 5 in the Danish capital. The initiative, framed within the International Promotion Plan for the Fashion Sector of Asturex, seeks to position Asturian design in the competitive Nordic market, coinciding with the prestigious Fashion Week of Copenhague.
Participation has adopted a dual approach: Celia B She acted as an exhibitor, featuring a showroom suitable to present its spring/summer 2027 collection international buyers. For its part, the brand LIMO He attended as a professional visitor, a modality that has allowed him to carry out an in-depth analysis of the market, establish key contacts and evaluate future opportunities for collaboration or a possible presence as an exhibitor in future editions.
Objective: to conquer the Nordic market
The choice of the fair CIFF This is no coincidence. The Nordic countries represent a high-value business opportunity for Spanish companies due to their strong commitment to [the industry/region]. contemporary design, sustainability and aesthetic differentiationThis event is a key meeting point for high-profile buyers looking for emerging brands with their own identity and a solid story, characteristics that fit with the proposal of the Asturian firms.
This initiative has allowed companies to validate the fit of their products within the Nordic fashion ecosystem, gain firsthand knowledge of industry trends, and more effectively prepare their market entry strategy. The support of Asturex, the society of Grupo Sekuens Support for internationalization has been fundamental, including financial aid to cover the brands' accommodation expenses during the event.
Key aspects of the Trade Mission to CIFF 2026
| Concept | Detail |
|---|---|
| Event | Copenhagen International Fashion Fair (CIFF) One |
| Dates | August 3 to 5, 2026 |
| Season presented | Spring/Summer 2027 |
| Asturian companies | Celia B (exhibitor) and LIMO (visitor) |
| Supporting organization | Asturex (Grupo Sekuens) |
| Target market | Nordic countries |
A comprehensive internationalization strategy
This mission is part of the International Promotion Plan for the Fashion and Cultural Industries Sector 2026 de AsturexThis plan combines a diversified strategy that includes a presence at leading international trade fairs and buyer invitation programs. Asturias, digital visibility actions and personalized support for emerging brands to facilitate their access to strategic markets, as has been the case in the Nordic region.
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