Ávoris acquires 100% of Atrápalo to lead digital B2C tourism in Spain and Latin America

Consolidation in Tourism Distribution

The Ávoris tourism group has announced an agreement to acquire 100% of the online platform Atrápalo, a strategic move to consolidate its leadership in the digital B2C channel. The purchase, subject to regulatory approval, aims to boost its expansion in Spain and key Latin American markets.

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Ávoris Photography

 

The tourism group Ávoris has formalized an agreement for the acquisition of 100% of the capital of Atrápalo, one of the leading online travel and leisure distribution platforms in the Iberian and Latin American markets. The operation, announced on June 4, 2026, from Palma and pending approval of the Comisión Nacional de los Mercados y la Competencia, marks a milestone in the group's growth strategy, reinforcing its dominance in B2C digital distribution.

With this corporate maneuver, Ávoris consolidates its position across all tourism distribution channels. While the group already holds a leading position in the traditional sector through its extensive network of agencies and tour operators, the integration of Atrápalo significantly boosts its digital business, where it already operated with brands such as Muchoviaje y TuBillete.com.

A strategic move to dominate the digital B2C channel

The integration of both companies is designed to generate significant synergies in key areas such as distribution, digital marketing, inventory management, and technological development. This merger will not only optimize internal processes but also expand the range of products and services available to both groups' customer bases.

Atrápalo, founded in Barcelona Since 2000, it has established itself as a key player in the online marketing of a wide range of products, including:

• Flights and hotels
• Trips and getaways
• Tickets for shows and cultural activities
• Leisure and dining experiences

This operation complements the recent opening of Welcometickets, reinforcing the commitment of Ávoris by the ticketing and leisure experiences segment, a niche with high growth potential.

Operation Summary Table

Concept	Detail
Buyer	Ávoris (Cluster Barceló)
Acquired	Atrápalo
Scope of the operation	Acquisition of 100% of the capital
Key Expansion Markets	Latinoamérica (Argentina, Chile, Colombia, Costa Rica, Guatemala, México, Panamá y Perú)
Strategic objective	Leadership in digital B2C tourism distribution and strengthening in the experiences business

Synergies and international expansion as the cornerstones of the operation

One of the greatest assets that Atrápalo contributes to Ávoris Its strong international presence is key. With operations in nine countries, the platform will allow Ávoris accelerate its development plan in strategic markets of Latinoamérica, taking advantage of a structure and brand already established in the region.

The operation comes amid sustained growth in online tourism distribution and increasing demand for personalized experiences, driven by the emergence of AI in the sector. The combination of the industrial and tourism capacity de Ávoris ’s relationship with the digital leadership de Atrápalo This positions the new group to capitalize on these trends.

Statements from executives

Vicente Fenollar, CEO of ÁvorisHe described the operation as having "enormous strategic value." Fenollar, «we share a common vision about the evolution of tourism and about the importance that technology, data and personalization will have in the traveler's experience. Atrápalo "It brings talent, digital capabilities, customer knowledge, and a strong international presence that perfectly complements our strengths."

For its part, Luis AlonsoCEO AtrápaloHe emphasized that the company is starting a new phase with its mission intact: "to put the customer at the center of everything we do." Alonso He added: "Being part of Ávoris It provides us with access to new capabilities, resources, and development opportunities, while maintaining our identity, corporate culture, and the value proposition that has allowed us to build a relationship of trust with millions of users."

Finally, Juan Carlos González, CEO ÁvorisHe emphasized the importance of the acquisition for growth in key markets. "This transaction strengthens our distribution capabilities, expands our presence in the leisure sector, and puts us in an even stronger position to continue leading the evolution of the tourism industry," he concluded.

Key points and frequently asked questions about acquiring Atrápalo through Ávoris

How does this operation affect the Spanish tourism sector?

The acquisition signals a clear trend toward consolidation in the sector, where large, traditional tourism groups are seeking to integrate native digital capabilities to compete across all channels. For the Spanish market, this means greater concentration of supply and more intense competition in the online B2C sphere, merging the power of a physical network with the agility of a digital platform.

What business implications does Ávoris' international expansion have?

To ÁvorisThe acquisition accelerates their internationalization strategy. They immediately gain an operational and recognized platform in eight countries. LatinoaméricaThis region is strategic for Spanish investment and foreign business. This drastically reduces the timeframes and risks associated with organic expansion in these markets.

What should tourism service exporters or suppliers know?

Suppliers and partner agencies of both companies can expect new business opportunities. The integration will create a much more powerful and diversified distribution channel. Partners of Atrápalo They will gain access to industrial capacity and volume Ávoriswhile the suppliers of the latter will have a powerful new direct-to-consumer digital marketing window.