Grupo Barceló expects a turnover of €7.867 billion in 2025, a record year driven by international expansion and sustainability

Business Results

The Spanish tourism group presents the best results in its history with a turnover of 7.867 million euros and a profit of 313,4 million in 2025. This growth, framed within the full recovery of global tourism, is supported by a solid international expansion and its regenerative tourism strategy Barceló Regen.

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El Grupo Barceló has closed the 2025 financial year with historical resultsreaching a turnover exceeding €7.867 billion. The Mallorcan company attributes this success to strong global tourism demand, its international expansion strategy, and its profitable growth model, achieving a position of positive net cash.

According to the Management Report for the 2025 financial year presented by the company, consolidated net profit amounted to €313,4 million, representing a 4% increase compared to the previous year. This performance has allowed the group to strengthen its financial position, closing the year with negative net financial debt, a key indicator of its ability to generate liquidity sustainably.

Profitable growth in a context of global recovery

The EBITDA of Grupo Barceló Revenue exceeded €676 million, 2% higher than in 2024. These results are part of a full recovery in the sector, in which international tourism reached record highs with more than 1.520 billion travelers, 4% more than the previous year, according to data from ONU TurismoThis situation has fostered strong and sustained demand in the main markets where the group operates.

Financial Indicator (2025)	Figure	Variation vs. 2024
Turnover	> €7.867 million	+ 4 %
Net profit	€313,4 million	+ 4 %
EBIT	> €676 million	+ 2 %
Net Financial Debt	Negative (Positive net cash flow)	N/A

Generational transition and new leadership

The year 2025 has also been marked by a strategic advance in the company's generational transition. Key appointments have been made, such as that of Marta D. Barceló Fontirroig as the new president of Crestline Hotels & Resorts and of Antonio Tovar Barceló as CEO for Latinoamérica de Barceló Hotel GroupBoth have also joined the group's Management Committee.

Likewise, the Council of Barceló Corporación Empresarial accepted the resignation of Simón Barceló Tous to his executive functions, who will continue to serve as co-chair alongside Simón Pedro BarcelóIn turn, the Board appointed the latter as CEO of Barceló Corporación Empresarialconsolidating the corporate governance structure for the new stage.

Global expansion and positioning strategy

La international expantion Selective and profitable expansion has been one of the pillars of growth. During 2025, the group completed 33 new openings and transactions, including the acquisition of hotel assets in strategic markets such as México, Italia, Francia y MarruecosThe company has also opened hotels in new destinations such as Baréin and has strengthened its presence in:

• México
• Marruecos
• Cabo Verde
• Portugal
• Maldivas
• Dubái

For the current fiscal year 2026, the hotel chain plans to invest approximately 350 millones de euros in the acquisition, renovation and repositioning of hotel assets, with the aim of strengthening its leadership in the global market.

Barceló Regen: a commitment to regenerative tourism

Alongside its financial growth, the Grupo Barceló has deepened its sustainability strategy Barceló Regen, a model of regenerative tourism Focused on generating a positive impact on destinations, this approach prioritizes the economic, social, and cultural development of local communities.

A key aspect is the strengthening of local economies. During 2025, the 88% of the suppliers were national And 44% of purchases were of locally sourced products, boosting the local business sector and reducing the carbon footprint associated with logistics. Social investment was also significant, with over €1,7 million in donations and over €3 million through [unclear - possibly "social programs"]. Fundación Barceló.

In 2025, the group's first hotels were certified under the standards Barceló Regen, recognized in 2023 by the Consejo Global de Turismo Sostenible (GSTC), the international reference body on the subject.

Key points and frequently asked questions about Grupo Barceló's strategy

What is the impact of Grupo Barceló's strategy on Spanish suppliers?

The group's strategy has a direct and positive impact on the Spanish business sector. By 2025, 88% of its suppliers were based in Spain, and 44% of its purchases were for locally sourced products. This policy of sourcing from local producers not only strengthens local economies but also reduces the environmental impact of transportation.

In which strategic markets is Grupo Barceló focusing its international expansion?

The company focuses on selective and profitable growth. In 2025, it strengthened its presence in México, Marruecos, Cabo Verde, Portugal, Maldivas y Dubáias well as entering new markets such as Baréin y FranciaBy 2026, it plans to invest approximately 350 million euros in the acquisition and repositioning of assets globally.

What does the 'regenerative tourism' model promoted by the company mean, and how is it certified?

The 'regenerative tourism' model, articulated through its strategy Barceló RegenIt seeks to go beyond traditional sustainability. The goal is to generate a net positive impact on destinations, actively contributing to ecosystem regeneration and the economic and social development of communities. Its rigor is endorsed by the Consejo Global de Turismo Sostenible (GSTC), which has recognized its standards, allowing the progressive certification of its hotels.