Wine Sector
Barcelona Wine Week 2027 will take place from February 8th to 10th, with over 90% of its space already booked. The event, chaired by Raquel Pérez, will focus on aged wines and boosting the sector's internationalization in anticipation of declining exports by 2025.
La Barcelona Wine Week (BWW) 2027 It is consolidating its position as the leading business and internationalization platform for Spanish wine, with over 90% of its exhibition space already booked more than six months before the event. The event, which will take place from February 8 to 10 at the venue of Montjuïc de Fira de Barcelona, will focus on the aged wines as a sign of excellence and in attracting buyers from strategic markets to boost the sector's competitiveness.
A business platform for Spanish wine
In a context marked by challenges such as the value recovery and the strengthening of its international positioning, BWW It strengthens its organizational model based on territories, designations of origin (DOs), and other quality labels. This structure provides operators with a clear overview of the diverse Spanish wine country. The event anticipates the participation of more than 90 DOs and representation from 16 autonomous communities, with a strong presence from regions such as Cataluña, Castilla y León, La Rioja, Euskadi, Galicia y Castilla-La Mancha.
Among the confirmed designations are landmarks such as DOC Priorat y DOCa Rioja, along with others like DOP Valencia, DOP Somontano, DOP Jumilla, DO Rueda, DO Ribera del Duero, DO Rías Baixas y DO CavaLarge groups and wineries have also renewed their confidence in the event, including Grupo Freixenet, Marqués del Atrio, Raventós Codorníu, Bodegas Marqués de Cáceres, La Rioja Alta, Perelada & Chivite, Juvé & Camps, and the Asociación Grandes Pagos de España, among the 1.300 expected exhibiting companies.
«Barcelona Wine Week It responds to a clear need in the sector: to showcase quality Spanish wine from its regions, its wineries, and its capacity for differentiation. "In 2027, we will continue to strengthen this model so that the trade fair remains, more than ever, an effective platform for business, positioning, and internationalization," he states. Raquel Pérez, new president of BWW and also president of the DOCa Rioja.
Boosting internationalization
The trade fair reinforces its strategic role for international projection at a key moment. According to data from ICEXSpanish wine exports reached a value of in 2025 2.982,3 millones de eurosThis represented a contraction of 2,8% compared to the previous year. To counteract this trend, BWW 2027 will strengthen its program to attract buyers from priority markets such as Estados Unidos, Alemania, Reino Unido, Francia, Países Bajos y CanadáFurthermore, the presence of destinations with high growth potential will be promoted, including Corea del Sur, Japón, Irlanda, Brasil, India y Australia, with the aim of diversifying markets.
| Indicator | Key Cipher |
|---|---|
| Event | Barcelona Wine Week 2027 |
| Dates | February 8-10, 2027 |
| Exhibiting companies (forecast) | 1.300 |
| Business meetings (forecast) | More than |
| Value of Spanish Wine Exports (2025) | €2.982,3 million (-2,8% vs 2024) |
Wines meant for aging: the central focus of 2027
The program of activities BWW 2027 Its central theme will be the aged wineshighlighting the value of time in product quality, the event will feature tastings and specialized presentations showcasing wines with at least ten years of aging. While they represent a small fraction of the total volume, these wines constitute one of the most prestigious and highest-value segments in the sector.
Additionally, the salon will strengthen its connection with the channel Food & Drinks nationally, a key player in wine recommendation and consumption. According to the study 'Wine Observatory in Spain' by Alimarket all with BWW, 94% of wine consumers in España It does so in bars and restaurants. The event's Organizing Committee has the support of institutions such as the Federación Española del Vino (FEV), Ministerio de Agricultura, Pesca y Alimentación (MAP), ICEX España Export and Investment, the Conferencia Española de Consejos Reguladores Vitivinícolas (CECRV) and Cajamar.
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