On May 6, 2026, Andalucía Trade will analyze the impact of the agreement in an online webinar UE Mercosur en BrasilThe commercial advisor Urbano Murillo García It will detail the challenges and opportunities for Spanish companies in this new framework of regional economic integration.
A scenario of transformation for foreign trade
The ratification and implementation of the agreement between the Unión Europea y Mercosur This marks a turning point in bilateral trade relations. In this context, Brasil It is positioned as the most important market within the bloc, offering renewed prospects for exporters and investors seeking to consolidate their presence in Latin AmericaThe session's main objective is to break down the perspectives, challenges and opportunities that emanate from this international treaty.
The technical analysis will be carried out by D. Urbano Murillo García, Chief Economic and Commercial Advisor from the Oficina Económica y Comercial de la Embajada de España en Sao PauloHis presentation will focus on explaining how the elimination of tariff barriers and regulatory harmonization will facilitate the flow of goods and services between both regions, with special attention to the strategic sectors of the Brazilian economy.
Details of the technical session
The event, which will be held virtually, will begin at 16:00 PM with an institutional welcome from Andalucía TradeFollowing the main presentation, a discussion period will be opened so that attendees can resolve specific doubts about business operations in the Brazilian market and the direct implications of the new trade agreement.
The key details of the call for proposals are detailed below:
| Concept | Event Details |
|---|---|
| Date | May 6th 2026 |
| Opening hours | 16:00 – 17:00 (Peninsular Time) |
| Format | Online (Webinar) |
| Organiser | Andalucía Trade |
| Main Speaker | D. Urbano Murillo García (Oficina Comercial en Sao Paulo) |
Session Program
- 16: 00: Welcome by Andalucía Trade.
- 16: 10: Brasil following the Agreement UE MercosurPerspectives, Challenges and Opportunities.
- 16: 45: Colloquium and question period.
- 17: 00: Closing of the webinar.
This meeting represents an indispensable opportunity for Spanish companies to understand firsthand the legal security and the competitive advantages offered by the Brazilian market after the signing of the agreement, allowing for more efficient strategic planning in its internationalization processes.
Key points and frequently asked questions about the Brazilian market and the EU-Mercosur agreement
What impact does the agreement have on Spanish companies in Brazil?
The agreement seeks to reduce tariffs and technical barriers, facilitating access to a market of more than 200 million people and improving the competitiveness of Spanish products in industrial and agri-food sectors.
Who will provide the technical perspective on the market?
The main presentation will be given by D. Urbano Murillo García, who leads the Oficina Económica y Comercial de España en Sao Pauloproviding a direct view from the ground.
How can I participate in the event?
The event will be held online on May 6, 2026, starting at 16:00 PM, following prior organization by Andalucía Trade.
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