Business families: drivers of change and values in today's society

The presentation, held in Forbes House, had the participation of Manuel Pimentel, editor of Almuzara/LID Editorial, who highlighted the importance of "discovering the values of Hispanic management" and the role of Bermejo's book in reflecting "with a very personal perspective, based on values and his experience, the importance of business families."

The author, Manuel Bermejo, stated that his work is "an invitation to develop strategic muscle and think disruptively to face change," and emphasized that "a world with business families is a better world because they instill values."

The presentation gave way to a round table moderated by Bermejo, in which Ignacio Osborne, María Helena Antolín, Nacho Rivera and Verónica Pascual participated. The experts addressed various topics, from the Challenges and opportunities facing business families in a globalized environment, to the importance of governance, social and environmental impact, and the adoption of new technologies.

Maria Helena Antolin He emphasized that "things have changed radically, offering opportunities but also challenges. Family businesses have a very particular way of operating, and in many cases, they stagnate." To overcome these challenges, Antolín advocated for "taking advantage of the opportunities of the globalization era and listening to young people. Families must transform themselves along with society."

Nacho Rivero He noted that "geopolitical crisis, social polarization, sustainability, and artificial intelligence are recurring themes in recent years." In this context, Rivero emphasized the need to "dedicate time to the organizational structure and strategy, and to seek out emerging strategies. The most successful companies will be those capable of adapting by making mistakes quickly and learning from them."

Veronica Pascual He emphasized that "aligning long-term strategy with short-term tactics" is a distinctive characteristic of family businesses, as is "a commitment to longevity." Pascual also highlighted the importance of "reconciling family involvement with governance bodies to ensure continuity" and of "fostering entrepreneurship within family businesses."

Ignacio Osborne referred to the importance of the Governance to "ensure the company's longevity" and "find a leader." In this regard, Osborne stated that "without organized corporate governance, it is very difficult to maintain leadership, a well-organized corporate governance It simplifies governance instead of being overwhelmed by over-legislation."

Regarding the impact, Nacho Rivera pointed out that "the positive impact has both an environmental and a social dimension" and that "it's a business opportunity, positively affecting the bottom line." For her part, Verónica Pascual emphasized the importance of "changing from a cost center model to a value center model" with respect to technology.

The meeting concluded with a book signing by Manuel Bermejo and a cocktail, in an atmosphere of dialogue and camaraderie.