The Deputy Minister of Economy and Internationalization of Canary Islands Government and vice president of Proexca, Gustavo Gonzalez de Vega, highlighted the competitive advantages of the islands at the business event Attitude, celebrated on San Diego, California, when presenting the paper “Canary Islands: a bridge between America, Europe and Africa”.
During his speech, he stressed the attractiveness of the audiovisual ecosystem of Canary Islands, which has captured the attention of major international producers, as well as the growing technology sector, classified as strategic for diversifying the local economy. “The Canary Islands are the European territory in which the entire Latin community can invest and scale their businesses towards Europe and Africa, feeling at home,” he said. Gonzalez de Vega.
In addition, the Canary Islands tax system was valued, supported by Europe, as another of the main attractions for companies, along with its excellent connectivity and quality of life. The American business community, especially interested in the tricontinental position of the Canary Islands, highlighted the archipelago's commercial relations with Europe, West Africa and Latin America, which reinforces its potential as a strategic partner in the internationalization of business.

