Strategically located next to the central Omonia Square just a few meters from the emblematic National TheatreThis new 112-room hotel marks a significant milestone in the company's growth strategy, as anticipated earlier this year by its president, Juan Carlos Sanjuán.
After the successful debut in Milan Last February, Casual Hotels reaffirmed its commitment to the main European capitals with its arrival in the historic city of AthensThe Casual Kubic Athens presents itself as an oasis of modernity in the heart of the Greek capital, offering its guests a wide range of services and facilities designed for a comfortable and memorable stay.
True to its distinctive style, Casual Hotels plans to theme Casual Kubic Athens in the short to medium term. This time, the artistic inspiration will come from Cubism, an avant-garde movement that also left its mark on Greek art and architecture during the 1920s and 1930s. This unique design proposal will seek to merge the modernity of the Casual Hotels concept with the rich cultural heritage of Athens, creating a unique experience for its visitors.
Casual Hoteles increases its offering to a total of 27 hotels and 1.026 rooms in 16 destinations in Spain, Portugal, Italy, and Greece.
The president of Casual Hoteles, Juan Carlos Sanjuán, expressed his enthusiasm for this new opening and highlighted the significant progress towards the company's objectives for this year. "With this addition, and the recent opening last week of our first hotel in the Balearic Islands, the Casual Bahía Ibiza, We have increased our offering to a total of 27 hotels and 1.026 rooms distributed across 16 destinations in Spain, Portugal, Italy and Greece.", said Sanjuán.
The executive emphasized the strategic importance of this expansion: "This number of establishments brings us considerably closer to the goal we have set for 2025: reach the number of 30 hotelsFurthermore, just as happened with the opening of our first hotel in Italy, our entry into Greece will accelerate this expansion, because new business opportunities always arise when we come into contact with the local market.”
The arrival of Casual Hotels in Greece not only expands its geographical presence, but also diversifies its business modelOf the 27 hotels currently in the chain, 18 operate as leased properties, including the recently opened Casual Kubic Athens. In addition, the company has one managed hotel and another eight properties operating as leased properties. franchisesThis combination of models allows Casual Hoteles to adapt to the specificities of each market and optimize its growth.
The commitment to Athens adds to Casual Hoteles' strategy to consolidate itself as a benchmark brand in the urban hotel segment with its own personality. The theming of its establishments, inspired by different cultural and artistic concepts, has become a key differentiating element that attracts a young, cosmopolitan audience in search of authentic experiences.
Casual Hoteles' expansion in Europe reflects the company's confidence in the potential of the tourism sector and its ability to adapt to changing traveler demands. The combination of strategic locations, innovative designs, and a focus on customer experience are the fundamental pillars of its growth strategy. With the goal of reaching 30 hotels by 2025 increasingly closer, Casual Hoteles demonstrates its firm commitment to expansion and its vision of becoming a European benchmark in the urban hotel sector.
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