In recent years, the relationship model between brands and people has changed. Brands have gone from wanting to be known to wanting to be interesting. To do this, they create products, experiences and content that are integrated into the cultural conversation of society.
One of the levers that generates the most interest is the collaboration between brands, which gives rise to new content resulting from the hybridization between two worlds.
- What characteristics should a brand have to be attractive in a collaboration?
- What should be taken into account when deciding who a brand can collaborate with?
Madrid, October 1st at the Meeting Place,
Paseo de la Castellana, 81
Barcelona on October 22nd at Telefónica Torre Diagonal One,
Ernest Lluch i Marti Square, 5
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