La Cámara de Comercio de Madrid, ProColombia y UR Global They analyzed the competitive advantages of Colombiahighlighting an $80.000 billion investment plan in infrastructure and energy for Spanish companies by 2026.
A dynamic market in the heart of Latin America
Within the framework of the webinar organized by the Cámara de Comercio, Industria y Servicios de MadridIt has been emphasized that Colombia It is not just a transit destination, but a priority partner. Rada Ivanova, International advisor for the Madrid-based organization, highlighted that the country has 53 million consumers and a robust development plan in transport and digitalization.
For its part, Pascual Martínez, senior investment advisor in ProColombia EspañaHe described the nation as a "reliable economy," noting that it is the only one on the continent to have avoided periods of default in the last century. With growth of 2,4% in 2025 and a forecast of 2,7 % according Fondo Monetario Internacional (FMI), España It remains the leading European investor in the country, with more than 1.000 companies established there.
Entry strategies and the value of the local partner
Successful internationalization in Colombia It requires a deep understanding of its economic geography. Adriana Ayala, Director of Foreign Trade of the Cámara de Comercio de España en ColombiaHe warned that "what works in Bogotá It doesn't always work in Medellín or the Caribbean." The expert recommended the figure of the local partner to accelerate the learning curve and mitigate cultural and negotiation risks.
Unlike other markets, in Colombia relationships are based on trust and in-person interactionAyala urged companies not to rely exclusively on virtual platforms: personal treatment and perseverance These are the factors that make the difference in the face of international competition.
| Indicator / Milestone | Market Details | Validity / Data |
|---|---|---|
| Investment plan | Infrastructure, Energy and Transport | $ 80.000 million |
| GDP growth | Forecast of the FMI for 2026-2027 | 2,7 % |
| Workday | Mandatory legal reduction | 42h (July 2026) |
| Dividend Withholding | Application of the CDI (España Colombia) | 0% - 10% |
| Trade mission | Business meeting in Bogotá y Brasil | September 2026 |
Legal certainty and labor framework: Keys to implementation
Choosing the legal structure is the first critical step. Carlos Andrés Gómez, CEO UR Global ColombiaHe explained that the Simplified Joint Stock Company (SAS) It is the most used vehicle by 90% of investors due to the limitation of capital risk. However, for public tenders, the branch of a foreign company It allows the experience of the Spanish parent company to be accredited.
In the workplace, Héctor Lorenzo, director of RRHH de UR GlobalHe reminded everyone that the working day will be reduced to 42 hours per week next July 2026. It is vital to distinguish between the ordinary salary (with social benefits such as bonuses and severance pay) and the comprehensive salary, which simplifies payments but has a minimum threshold of 13 legal minimum wages.
Tax benefits and the Double Taxation Agreement
El Double Taxation Agreement (CDI) across España y Colombia It is an essential competitiveness tool. It allows for a reduction of dividend withholding tax to 0% if the stake is greater than 80%. Furthermore, there are incentives for specific sectors such as... Free trade zone (with 20% rent) and the Areas Most Affected by the Conflict (SOMAC), which offer significant deductions for new businesses.
To conclude the day, the Cámara de Madrid announced a business mission scheduled for September 23, 2026, which will connect Spanish companies with strategic partners in Colombia y Brasil.
Key points and frequently asked questions about Colombia
What is the difference between a subsidiary (SAS) and a branch in Colombia?
La SAS It is an independent legal entity that protects the assets of the Spanish parent company. The branch, on the other hand, is an extension of the parent company that facilitates participation in public contracts by allowing the use of the history and experience of the original company.
What are the incentives for investment in the energy transition?
Colombia offers income tax deductions, exclusion of IVA and exemption from tariffs for machinery intended for non-conventional energy sources, in addition to accelerated depreciation of assets.
Is it mandatory to have a registered company to hire staff?
Not necessarily. There are models of personnel outsourcing or employment services that allow Spanish companies to hire local collaborators to test the market before making a larger investment in the legal incorporation of a company.
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