Trade mission to Canada
The Community is organizing a trade mission, part of the North American Plan, in which six companies from the agricultural technology, food, wine, confectionery, and housing sectors participated.
The companies of the Murcia have already begun to explore the business opportunities offered by the canadian market Following the approval, last February, of the EU-Canada Comprehensive Economic and Trade Agreement (CETA). For four days, between April 17 and 21, a trade mission organized by the Community, through the Development Institute, and composed of half a dozen companies held more than 65 meetings and work meetings with prominent importers and distributors from the areas of Montreal and Toronto.
El director of Info, Javier Celdrán, explained that this market "has experienced a notable increase in recent years and that the objective is to maintain and increase the presence of companies in the Region thanks to the improvement of the business relationships that the new treaty will entail.”
“In recent years we have developed several trade prospecting missions that have begun to bear fruit. Canadian importers and distributors, and especially consumers, have experienced the quality of the region's products, such as wines, preserves, and other gourmet products, which have begun to gain a foothold in this market. Now, thanks to the treaty CETARegional companies will have more facilities and will save costs thanks to the reduction of tariffs, making Canada a destination with greater potential," he noted. Javier Celdran.
This trade mission, in fact, is included in the North America Plan, one of the strategic axes of the Foreign Promotion Plan who coordinates the Info and in which the following participate Chambers of Commerce of the Region. The objective of this North America Plan is to consolidate and increase the exports to this region, which last year reached €416,63 million, of which €379,59 million corresponded to the US market, €86,55 million to the Mexican market, and €37,03 million to the Canadian market.
For four days they held more than 65 contacts with prominent importers and distributors to gain a foothold in this market.
These €37,03 million, in turn, represent an 87,77 percent increase compared to 2011, when the Region's exports recorded a sales volume of €19,72 million. This growth has been accompanied by an increased presence of regional firms in this market, which has increased from 162 in 2012 to 250 in 2016.
Conference on the CETA Treaty within the North American Plan
Within the North America Plan Other missions specific to the gourmet sector are also included, an area with many possibilities for growth in to Canada, and the organization, last February, of a conference in which the advantages of the treaty were analyzed CETA.
During the meeting, which was attended by Canadian ambassador to Spain Attended by more than a hundred businessmen, the opportunities of this treaty were presented, which is in the process of ratification in the various national parliaments and which has become the first broad and ambitious free trade agreement signed by the UE with an industrialized country G8.
“At Info, we maintain a constant monitoring and surveillance of international markets in order to use this information to design appropriate plans and strategies for the interests of companies in the region. Thus, for example, in the last year and a half, we have implemented specific plans to take advantage of the opportunities that have opened up in markets such as Cuba, Iran, and Canada, in addition to a specific observatory to analyze and anticipate the possible consequences of the exit of United Kingdom of the European Union”, concluded the director of Info.

