Competing in the digital economy: from IT infrastructure to business adoption of AI

Business Digitalization

The Spanish Chamber of Commerce is organizing the conference 'Competing in the Digital Economy' on September 9th. The event, which will be closed by the Secretary of State for Digitalization and AI, will analyze how IT infrastructure and artificial intelligence can boost business competitiveness and consolidate Spain's position as a digital hub.

---

La Cámara de Comercio de España organizes in Madrid the day 'Competing in the digital economy: from IT infrastructure to business adoption of AI'The meeting, to be held on September 9, will address the strategic role of technology as a lever to boost the competitiveness of Spanish companies on the global stage and strengthen their positioning. España as a leading digital hub.

The session will feature prominent institutional and business representation, highlighting the importance of public-private collaboration in the digital transformation of the productive sector. The closing remarks will be delivered by María González Veracruz, Secretary of State for Digitalization and AI of ministerio para la Transformación Digital y de la Función Pública.

A program focused on technology adoption

The opening of the day's events will be led by the president of the Cámara de Comercio de España, José Luis BonetAnd the president of the Cámara de Comercio de Madrid and second vice president of Cámara de España, Ángel AsensioAlongside them was the president of the institution's Digitalization Commission, Idoya ArteagabeitiaThis will give way to a program designed to offer a comprehensive view of the challenges and opportunities of the digital economy.

The event will be structured around two panel discussions featuring representatives from leading companies and technology experts. These panels will focus on analyzing topics ranging from the development of robust IT infrastructures to the practical implementation of artificial intelligence in business models, particularly within SMEs.

Presentation of strategic guides for SMEs

One of the key points of the day will be the presentation of two new works prepared by the Digitalization Commission of the Cámara de Comercio de EspañaThese are the documents “Competing in the digital economy: the role of IT infrastructure” and “Guide for SMEs: how AI can grow your business”Both publications are designed to serve as practical tools for managers seeking to optimize their operations and expand their presence in international markets through technology.

The details of the call for applications are provided below:

Concept	Detail
Date	Wednesday, September 9, 2026
Opening hours	10:00h to 12:30h
Place	Palacio Duques Santoña (C/ de las Huertas 13, Madrid)

Registration:

Frequently Asked Questions (FAQ)

What is the main objective of the "Competing in the digital economy" conference?

The objective is to analyze and discuss how IT infrastructures and the adoption of artificial intelligence can act as key levers to boost the competitiveness of Spanish companies and consolidate their positioning. España as an international digital hub.

Who are the main speakers and organizers of the event?

The event is organized by the Cámara de Comercio de EspañaThe opening ceremony will be led by its president. José Luis Bonet, Y de Ángel Asensio, President of the Cámara de Comercio de MadridThe closure will be carried out by María González Veracruz, Secretary of State for Digitalization and AI.

What materials or guides will be presented during the meeting?

Two strategic documents prepared by the Digitalization Commission will be presented: “Competing in the digital economy: the role of IT infrastructures” and the “Guide for SMEs: how AI can grow your business”, focused on facilitating technological adoption in the business fabric.

{
«@context»: «https://schema.org»,
«@type»: «Event»,
«name»: «Competing in the digital economy: from IT infrastructures to business adoption of AI»,
«startDate»: «2026-09-09T10:00:00+02:00»,
«endDate»: «2026-09-09T12:30:00+02:00»,
«location»: {
"@type": "Place",
«name»: «Palacio Duques Santoña»,
«address»: {
«@type»: «PostalAddress»,
«streetAddress»: «C/ de las Huertas 13»,
«addressLocality»: «Madrid»,
«postalCode»: «28012»,
«addressCountry»: «ES»
}
},
«image»: «https://www.empresaexterior.com/wp-content/uploads/2026/09/jornada-camara-comercio-ia.jpg»,
"Description": "Conference organized by the Spanish Chamber of Commerce to analyze the role of IT infrastructure and the adoption of artificial intelligence as levers to boost business competitiveness and strengthen Spain's position as a digital hub."
“eventStatus”: “https://schema.org/EventScheduled”,
«organizer»: {
«@type»: «Organization»,
«name»: «Spanish Chamber of Commerce»,
«url»: «https://www.camara.es/»
},
«performer»: {
«@type»: «Organization»,
«name»: «Spanish Chamber of Commerce»
},
«offers»: {
«0»: {
«@type»: «Offer»,
«price»: «0»,
«priceCurrency»: «EUR»,
“availability”: “https://schema.org/InStock”,
«url»: «https://www.empresaexterior.com/jornada-competir-economia-digital-2026»
},
«url»: «https://empresaexterior.com/competir-en-la-economia-digital-de-las-infraestructuras-it-a-la-adopcion-empresarial-de-la-ia/»
},
«mainEntityOfPage»: {
"@type": "WebPage",
«@id»: «https://www.empresaexterior.com/jornada-competir-economia-digital-2026»
},
Keywords: "Digitalization, Artificial Intelligence, Competitiveness, SMEs, IT Infrastructure, Digital Hub"
}