The business school is incorporating an innovative certificate in applied AI that will be awarded to students in its master's programs, an initiative aimed at developing key skills in productivity, decision-making and leadership in business environments driven by artificial intelligence.
Artificial intelligence has moved beyond being a technological trend to become a strategic factor transforming how companies operate, compete, and generate value. In this new landscape, the ability to understand, monitor, and effectively apply AI has become an essential skill for professionals of today and tomorrow.
With the aim of responding to this growing market need, ESIC Business & Marketing School has incorporated a new certification in Applied Artificial Intelligence for Professionals into its master's programs , a distinctive offering that reinforces the academic and professional value of its degrees and prepares students to confidently face the challenges of the digital economy.
Business-oriented training focused on decision-making
Unlike other training programs focused exclusively on technological aspects, this certification has been designed from a business perspective. Its purpose is not to train programmers or technical specialists, but rather professionals capable of interacting with artificial intelligence systems, monitoring their use, assessing risks, interpreting results, and making informed decisions in increasingly automated environments.
This initiative responds to a reality already affecting all economic sectors: AI is transforming functions as diverse as marketing, sales, human resources, finance, logistics, and corporate strategy. Consequently, organizations are demanding professionals who combine business acumen with a solid understanding of the capabilities and limitations of these tools.
Greater employability for a transforming market
The new certification is part of the value proposition of ESIC's master's programs and was created with a clear objective: to improve the employability of students and position them in professional profiles adapted to the new needs of the labor market.
Under the motto "AI is not optional. That's why it's included in your master's degree," the school is committed to integrating this training as a cross-cutting skill that will support future managers and professionals throughout their careers.
Students will develop skills to:
- Working with artificial intelligence using a structured methodology and a critical approach.
- Significantly increase your professional productivity.
- Make more informed decisions by using smart tools.
- Design real AI-based solutions applied to business contexts.
- Understanding the risks, ethical implications, and governance mechanisms associated with these technologies.
A practical program to become an "augmented professional"
The certification consists of 17 hours of specialized training and has been designed from an eminently practical methodology, focused on the direct application of the knowledge acquired.
The program is structured in three main blocks:
AI Fundamentals
Participants gain a solid understanding of contemporary artificial intelligence, exploring key concepts such as the anatomy of current AI systems, prompt engineering, and the new paradigm of the "augmented professional," capable of amplifying their capabilities through the intelligent use of these tools.
AI governance for executives
One of the distinguishing aspects of the certification is its focus on governance. Students learn to design control frameworks and secure implementation mechanisms within organizations, addressing practical cases that allow them to understand how to integrate AI responsibly and in alignment with corporate objectives.
Architecture and agent development
The third block introduces participants to the AI tools ecosystem, agent taxonomy, the logical design of solutions based on generative AI and RAG (Retrieval-Augmented Generation) technologies, culminating in practical workshops for building and presenting real cases.
A strategic commitment to the talent of the future
The addition of this certification reflects ESIC's commitment to anticipating business needs and offering training aligned with market realities. In a context where artificial intelligence is already part of the strategic agenda of organizations of all sizes, having professionals capable of combining business acumen, sound judgment, and knowledge of these technologies becomes a key competitive advantage.
With this initiative, ESIC takes another step in its commitment to educational innovation and reinforces the positioning of its master's programs as a path to professional development adapted to the major challenges of digital transformation.
Beyond technical knowledge, the new certification aims to train leaders capable of understanding the impact of artificial intelligence on business and using it as a tool to boost productivity, innovation, and sustainable value creation in the organizations of the future.
Frequently Asked Questions (FAQ)
What is the objective of ESIC's new AI certification?
The main objective is to train professionals capable of interacting with artificial intelligence systems from a business perspective, improving their employability in a constantly transforming labor market and enabling them to make informed decisions, assess risks and understand AI governance.
Who is this training aimed at?
It is designed for students in the master's programs at ESIC Business & Marketing School. It does not aim to train programmers or purely technical professionals, but rather managers and business professionals (marketing, sales, HR, finance) who need a solid understanding of artificial intelligence capabilities.
What is the structure of the program and how long does it last?
The program consists of 17 hours of practical training and is divided into three fundamental blocks: AI Fundamentals (for technical and prompt leveling), AI Governance for Managers (for control and secure implementation) and Agent Architecture and Development (including RAG technologies and logical design).
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