Expoquimia 2026 consolidates its power to attract visitors: 82% of visitors influence purchasing decisions

Professional Profile Analysis

The 2026 edition of Expoquimia, held in June, attracted 14.544 professionals, 13% more than in 2023. A subsequent analysis reveals that more than 82% of attendees are profiles with purchasing decision-making power, consolidating the fair as a key business center for the chemical industry.

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The recent edition of Expoquimia 2026, which took place last June, has reinforced its position as the main meeting point for the chemical industry business in EspañaThe event not only registered a notable increase in visitors, reaching 14.544 professionals (+13% compared to 2023), but also attracted a profile with high decision-making power, a key factor for exhibitors and business development in the sector.

A qualified visitor with decision-making power

According to a study prepared by the consulting firm MarketAAD, 82,3% of attendees a Expoquimia They actively participate in their respective companies' purchasing processes. Of this percentage, 30,5% directly approve acquisitions, another 30,5% share the decision, and 21,3% act as prescribers or advisors. Only 17,7% of professionals report having no involvement in these processes, which underscores the strategic importance of the trade show for generating business opportunities.

The predominant professional profile consisted of technicians and middle managers or supervisors (both at 22,6%), followed by engineers (15,7%) and executives, CEOs, or managers (13,1%). This composition demonstrates a greater involvement of technical profiles directly linked to production and innovation, without diminishing the presence of senior management.

In the words of Xavier Pascual, director of ExpoquimiaThese data show "a clear correspondence between the trade fair's offerings and the needs of the chemical industry and its client sectors." Furthermore, Pascual It considers that the event is consolidating itself as "the space where companies identify solutions, share knowledge and make decisions to face the challenges of innovation, sustainability and competitiveness of the sector."

The event's ability to attract participants was reflected in the attendance of the most important companies in the Spanish market. Expoquimia It achieved coverage of 63% of the country's top one hundred pharmaceutical companies, 60% of the leaders in basic chemistry, and 44% of the perfumery and cosmetics firms.

Key Metric	Date Expoquimia 2026	Variation vs. 2023
Total Visitors	14.544	+ 13 %
Purchase decision power	82,3 %
international visitors	7,3 %	+0,7 pp
Joint visitors (with Equiplast)	20.794	+ 10 %

Strong presence of the Mediterranean arc and international growth

The visitor profile remains predominantly domestic, representing 92,7% of the total, a figure that has remained stable compared to previous editions. mediterranean arcThe area that concentrates the main industrial centers of the Spanish chemical sector contributed almost 90% of the national attendees, reaffirming the geographical relevance of the event.

In parallel, the study of MarketAAD It identifies a slight but significant growth in international visitors, which went from 6,6% in 2023 to 7,3% in 2026The professionals came mainly from nearby European markets such as Italia, Portugal, Francia y AlemaniaThis indicates a growing interest in the Spanish chemical ecosystem from its trading partners.

Innovation and Sustainability as Key Areas of Interest

The main reason for visiting for 41,3% of attendees was Discover new products, suppliers, and solutions for future industrial applications. Updating knowledge about market trends (13,9%) and generating professional contacts were other priority objectives.

Regarding areas of interest, they highlighted the basic chemistry and raw materials (48%), engineering and automation (38,4%), and laboratory equipment (30,9%). The conference aspect of the show, with spaces such as the Industry Showcase, International Meeting Point and the Congreso Mediterráneo de Ingeniería QuímicaIt focused its content on sustainability, resource management and innovation, attracting a significant audience.

Synergies with Equiplast and an eye on 2029

Expoquimia 2026 was celebrated simultaneously with EquiplastThe international plastics and rubber trade fair coincided with the event. Together, the two shows attracted 800 exhibitors and 20.794 visitors, a 10% increase over the previous edition. This overlap fostered synergies in areas such as new materials, the circular economy, and industrial transformation, encouraging cross-visits between professionals from both sectors.

The next edition of Expoquimia It already has a date and will be held in May of 2029 in the premises of Gran Via, coinciding again with Equiplast to further boost the business of the process industry.