La FEPEX (Spanish Federation of Associations of Producers and Exporters of Fruits, Vegetables, Flowers and Live Plants), through Fruit Audit, strengthens in 2026 its evaluation services at points of sale in Europe and America to improve the commercial positioning of Spanish companies and cooperatives.
Store Check Strategy: Controlling shelf space at destination
The marketing process includesseveral phases that are reflected below: store check It is consolidating itself as a strategic tool for the Spanish agri-food sector. As explained Rubén Cervera, manager Fruit AuditThis methodology allows for the collection of critical data directly in stores regarding the product's condition, its appearance, the brand visibility and the final price to the consumer.
This information, transmitted to the exporter in real time, facilitates an immediate response to incidents and allows for the identification of areas for competitive improvement. Furthermore, the service offers a detailed overview of the offer from competing countriesproviding an in-depth analysis of the real purchasing environment in foreign markets.
Quality verification and international expert network
Along with the business analysis, Fruit Audit maintains its main activity of quality verification at destination, operational service since its founding in 2011. The entity acts as a neutral agent to detect unjustified claims, protecting the interests of national exporters.
To ensure global coverage, the organization has a network of more than 25 agricultural experts strategically distributed. This structure allows the company to position itself within a maximum timeframe of 24 hours long. in any European market where an incident is reported, also extending its scope to Estados Unidos y Canadá.
Corporate structure and key data
Fruit Audit It has solid institutional backing, being chaired by FEPEX and owned by leading entities such as Coexphal, Freshuelva, Afrucat y CajamarThe key aspects of the service for the year 2026 are detailed below:
| Concept | Service Details |
|---|---|
| Markets of operation | Europe, the United States, and Canada |
| response time | 24 hours in European markets |
| Number of experts | More than 25 agricultural specialists |
| Foundation year | 2011 |
| Participating entities | FEPEX, Coexphal, Freshuelva, Afrucat, Cajamar |
- Analysis of brand visibility and positioning on the shelf.
- Monitoring prices and promotions at international points of sale.
- Technical verification in response to quality claims at the destination.
- Comparative study of competition from third countries.
Key points and frequently asked questions about Fruit Audit
What advantages does store check offer to an exporter?
It allows you to have real control over what happens in the store, facilitating a quick reaction to problems of visibility, price or quality, and identifying how the competition behaves on the same shelf.
How does the claims verification service work?
Fruit Audit Deploys agricultural experts in Europe in less than 24 hours to verify whether buyer quality claims are justified or not, preventing undue economic losses.
Who can access these internationalization services?
The services are available to all interested associations and companies, and are supported by leading industry federations such as Coexphal, Freshuelva y Afrucat.
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