Five companies from Castilla-La Mancha make their debut at the MARCA trade fair in Bologna to promote private label brands

 

Five companies Castilla-La Mancha They participate as exhibitors at the fair MARCA by BolognaFiere, held on January 14 and 15 in Bolonia, Italia, with the aim of positioning its products in the competitive market of the distributor brand and modern large-scale distribution.

 

Commercial strategy and previous B2B meetings

 

 

As part of the internationalization strategy promoted by the region, commercial activity began before the official opening of the fairgrounds. During the day prior to the start of the event, companies from Castilla-La Mancha They held an intense round of meetings at the fair's business center.

 

This professional meeting was attended by more than 100 importers of diverse nationalities, allowing regional exporters to establish direct contacts and explore new business avenues in an environment B2B highly specialized.

 

MARCA by BolognaFiere: Global Retail Showcase

 

 

The presence in MARCA by BolognaFiere This represents a strategic opportunity, as this event is consolidating itself as one of the main international events dedicated exclusively to private label brands, both in the food and non-food sectors.

 

The fair brings together key players in the supply chain:

• Producers and manufacturers.
• Professional buyers and chains of retail.
• Main Italian and international distributors.

 

In this edition, the event has confirmed a clear growth trend compared to previous years, exceeding the 200 exhibitorsThe program includes the presentation of innovations and trends in the sector, complemented by a series of conferences and business meetings designed to foster trade.

 

 

Key figures for participation and the event

 

 

The most relevant details of this international promotion activity are provided below:

 

Concept	Data / Detail
Regional Participation	5 companies Castilla-La Mancha
Location	Bolonia, Italia
Dates	14 and January 15
Previous Meetings	Roundtable with over 100 international importers
Volume of the Fair	More than 200 total exhibitors

 

Key points and frequently asked questions about participating in MARCA

 

 

What is MARCA by BolognaFiere?
It is one of the most important international trade fairs dedicated to private label brands and modern mass distribution, bringing together producers and retailers to present innovations in food and non-food sectors.

 

What activities did the companies carry out before the fair?
The day before the start, the five companies participated in a business round with more than 100 importers of different nationalities at the event's business center.

 

Who attends this event in Italia?
The event brings together the main retailers Italian and international buyers, producers and distribution chains interested in private label trends.