Market analysis
The AEF's report, 'Franchising in Spain 2026', reveals a sector in full consolidation. By the end of 2025, turnover and employment had grown by 3% and 1,4% respectively, while the number of networks and establishments had decreased, a phenomenon that the association attributes to the maturity of the system.
The franchise system in España The company closed the 2025 fiscal year with a mixed results that, far from indicating weakness, point to a phase of maturity and consolidation. According to the report's data "Franchising in Spain 2026", presented by the Asociación Española de la Franquicia (AEF), the sector has registered growth in its qualitative variables, such as the billing (+3%) and job creation (+1,4%), while it has experienced an adjustment in the quantitative aspects, with a decrease in the number of networks (-6,5%) and establishments open (-1%).
An adjustment interpreted as a sign of maturity
From AEF They interpret this data as a natural and positive evolution of the market. The reduction in the number of brands is not due to a crisis, but rather to a process of streamlining the system. "What they demonstrate is the maturity and consolidation of the franchise system in EspañaA natural selection "in the number of networks," he says Luisa Masuet, President of the AEF.
As detailed MasuetThis adjustment is due to three main factors: "the disappearance of small brands with little activity, others that have decided to abandon the franchise model, and mergers or acquisitions of brands." This phenomenon suggests that the most solid networks with a proven business model are the ones consolidating their position in the market, optimizing the overall structure of the sector.
Fewer locations, but more profitable
Regarding the slight 1% decrease in the number of establishments, the President of the AEF He considers it an insignificant figure that stems from an optimization strategy by major brands. "It's not relevant, only 1%, and it reflects a growing trend, especially among major brands, which are choosing to operate with Fewer premises, but larger and more profitable», concludes MasuetThis strategy prioritizes efficiency and profitability per point of sale over the total volume of openings.
| Variable | Annual Evolution |
|---|---|
| Invoicing | + 3% |
| Employment Generated | + 1,4% |
| Number of Networks | - 6,5% |
| Open Establishments | - 1% |
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