FRUIT ATTRACTION 2024 grows by 9% in surface area and 7% in number of exhibitors, with the highest participation in its history

With a pilot plant 7% increase in the number of exhibitors Compared to the previous year, with 2.146 companies from 56 countries, and a 9% increase in its surface area, covering 70.000 square meters, the fair is positioned as a key event in the marketing of fresh products worldwide.

For the first time, FRUIT ATTRACTION will occupy 10 pavilions of the Madrid fairgrounds, expecting the attendance of more than 100.000 professionals from 145 countries. The event reinforces its role as an international platform for the promotion of fruit and vegetable supply chain, standing out as an essential space for generating business opportunities and opening new markets.

IFEMA Madrid Executive Vice President, Daniel Martinez, emphasized the event's importance: "This year, FRUIT ATTRACTION consolidates its role as the global epicenter of the fruit and vegetable sector, with unprecedented growth in both participation and exhibition space." The fair's director, Maria Jose SanchezHe added: "The increase in areas dedicated to innovation and technology, such as Innova&Tech, reflects the dynamism of a constantly evolving sector."

In this edition, Andalusia will be the guest region, for the third consecutive year, with the aim of promoting its fruit and vegetable products under the Gusto del Sur quality brand. The delegate of the Andalusian Government in Madrid, Theresa AstolfiHe highlighted the importance of Andalusian participation: "This fair is a unique opportunity to position our products in international markets and emphasize the differentiated quality of our production."

Among the new features, the Global Avocado Congress stands out, which will be held the day before the fair opens, solidifying this product as the star "superfood" of the event. Furthermore, the International Buyers Program, organized by IFEMA in collaboration with the Ministry of Agriculture and ICEX, will attract around 700 buyers from 70 countries, with a special focus on China and Saudi Arabia, guest countries of this edition.

The fair will also feature a full programme of activities, including culinary demonstrations at Factoria Chef, round tables and the prestigious Innovation Hub Awards, which will recognise the most innovative companies in the sector.