FRUIT LOGISTICA 2027 launches an exclusive Buyers Club to connect 500 international buyers with exhibitors

Fruit and Vegetable Sector

FRUIT LOGISTICA, the leading trade fair for the fruit and vegetable sector, will launch an exclusive Buyers Club at its February 2027 edition in Berlin. The initiative aims to selectively connect 500 high-profile international buyers with exhibitors to optimize business opportunities.

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The leading trade fair for the global fruit and vegetable trade, FRUIT LOGISTICA, has announced the creation of a new Buyers Club which will premiere at its next edition, scheduled from February 3 to 5, 2027 in BerlínThis strategic initiative is designed to establish an exclusive network of 500 high-level international buyers, facilitating valuable business contacts with exhibitors through services of matchmaking and personalized assistance.

The program is aimed at profiles with high decision-making capacity within the value chain, including company executives. retailersImporters and exporters, wholesalers, distributors, and food processing companies. It also extends to key professionals in the hotel, restaurant, and catering (HoReCa) sectors, segments that constitute one of the most important visitor groups for FRUIT LOGISTICA.

A business community beyond the trade fair

The main objective of the Buyers Club It has a dual purpose: firstly, to streamline the connection between buyers and the business partners best suited to their needs, and secondly, to consolidate a professional community that extends its activity beyond the three days of the event. Admission to this select group will be based on rigorous criteria such as decision-making capacity and purchase volume of the applicants, thus guaranteeing the quality and relevance of the contacts.

A core component of the offering is a service of matchmaking A selective system will connect buyers and exhibitors before the start of the fair, based on their priority business areas. This will allow for the scheduling of pre-event appointments so that both parties can optimize their time. Berlín and close business deals from the very beginning.

“With the Buyers Club, we create a direct link between leading international buyers and the right exhibitors. Buyers find relevant business partners more quickly, while exhibitors reach key decision-makers directly. In this way, we create the best conditions for business success,” he says. Christina Freier, director of FRUIT LOGISTICA.

Exclusive services and networking throughout the year

The verified members of Buyers Club They will have access to a range of exclusive services designed to enhance their experience at the trade fair. These include access to the Buyers LoungeA private space with meeting areas and cloakroom facilities, as well as participation in selected networking events and guided tours. The offering is complemented by up-to-date industry information and digital networking opportunities throughout the year, fostering ongoing exchange within the international community.

Interested buyers can now register at the so-called Priority List to receive advance information about the application process, which will officially begin in September along with ticket sales. This initiative of Messe Berlin, the event organizer, reinforces the positioning of FRUIT LOGISTICA as the epicenter of the global fruit and vegetable business.

Figures from the 2026 edition of FRUIT LOGISTICA. Source: Messe Berlin.

Concept	Figure
Exhibitors 2026	Approximately 2.600
Exhibiting countries	Approximately 90
Participants 2026	Around 90.000
Participating countries	151
Dates for the next edition	3 to the 5 of February of 2027

Key points and frequently asked questions about the FRUIT LOGISTICA Buyers Club

What specific advantages does the Buyers Club offer to a Spanish importer?

For an executive of a Spanish importing company, the Buyers Club It represents a highly efficient tool. It allows direct and priority access to a global network of pre-screened producers and exporters, optimizing time at the trade fair through pre-arranged appointments. This translates into a greater likelihood of closing strategic deals and discovering new business opportunities with reliable partners.

How is the quality of contacts guaranteed on this new platform?

The club's exclusivity is based on a rigorous vetting process. Admission is not automatic; each applicant is evaluated based on key criteria such as their decision capacity within its organization and a relevant purchase volumeThis filter ensures that the members, both buyers and exhibitors contacted, are significant players in the market, which raises the quality and potential of the interactions.

What does being part of the Buyers Club community entail beyond the trade show?

The initiative aims to create a professional network active throughout the year. Members will receive high-value industry information and will be able to participate in various formats. networking digital. This allows Spanish executives to stay up-to-date with global market trends, maintain contact with international partners, and continue generating business opportunities outside the strict timeframe of the event. Berlín.