German group Bonial.com acquires 64% of Spanish company Ofertia.com

The German company Bonial.com, leader and creator of the digital catalog and brochure dissemination model worldwide and part of the German publisher Axel Springer SE, has consolidated its commitment to Spanish technology developed by Ofertia increasing its share to 64%. Bonial.com had invested in Ofertia in a financing round in 2012. With this operation, the German group becomes majority shareholder, sharing a position with the founders, Thomas Roggendorf and Jaume Betrian, who hold the other 36% of the company.

In this transaction, Bonial.com has acquired the shares previously held by FINAVES – the seed capital fund of the IESE Business School – and Inderhabs Investments. Oriol Carreras, co-founder of Ofertia, also exits the Catalan company's shareholding in this deal.

Alberto Fernandez, Managing Director of FINAVES, has expressed his satisfaction with this milestone. “We are very pleased to have been part of Ofertia as one of the initial investors, thus being able to support a team that was born during the IESE MBA and to have accompanied them during their initial phase. We believe that with Bonial.com and Axel Springer, Ofertia has found the perfect partner to continue growing and we hope that the team continues to reap successes as it has done so far.".

Thomas Roggendorf and Jaume Betrian have wanted to reinforce their commitment to the company by increasing their stake by 7%, and ensuring that they have management capacity and influence in the business development.

Ofertia was born as web and mobile platform to perfect and optimize the traditional way of distributing store offer catalogs. Its introduction into the market has revolutionized the way purchases are prepared, benefiting both users and distributors. On the one hand, Ofertia has become a true ally for distributors since they manage their catalogues in an efficient, ecological and economic way; while users, thanks to geolocation, can access promotions when they really need them, in a non-intrusive and much more useful way.

New injection of funds for the company's expansion

The acquisition operation has been accompanied by a significant investment by Bonial.com, whose target es finance the growth of Ofertia in Spain and Latin America.

For Ofertia, 2014 was the year of consolidation of the company in the Spanish market and the beginning of the internationalization in Latin American countriesThe company is now ready to continue expanding its presence internationally.