Sons of Rivera Corporation has taken a strategic step in the diversification of its offer by integrating into its distribution network the brands of Destiny Spirits SL, an innovative Spanish spirits company. This agreement will allow Hijos de Rivera to significantly expand its premium catalog with products that stand out for their quality, innovation, and connection to their origins.
The collaboration will focus on the exclusive distribution of three key Destiny Spirits products in Spain and Portugal: Ricetta Real Food Cocktails, Lilou Salted Gin y Tequila BrixThis strategic addition positions Hijos de Rivera in new consumer categories that resonate with current market trends, thus consolidating its high-end offering.
With RecipesHijos de Rivera reinforces its commitment to the ready-to-serve (RTS) beverage segment, incorporating cocktails ideal for aperitifs and "afternoon drinks". Lilou Salted Gin offers a unique offering with notes of kaffir lime and a distinctive saline and mineral undertone, designed for the culinary world. Finally, Tequila Brix enters one of the fastest-growing categories, presenting a tequila made in the Tequila Valley, without additives and with deep respect for the traditional process.
Francis UchaThe CEO of Corporación Hijos de Rivera emphasized that this alliance reflects their "commitment to establishing medium- and long-term connections and strengthening their distribution network in strategic markets." He further stressed that it allows them to "explore new avenues with proposals that share our values of connection to the land, authenticity, and innovation."
For its part, Joaquin VillanuevaDestiny Spirits CEO and co-founder expressed his honor at this "strategic alliance with one of Spain's most admired companies, which will help us accelerate our joint business in the coming years." Hugo Arevalo, co-founder of Destiny Spirits, added that "partnering with Hijos de Rivera is about connecting tradition with innovation, to revolutionize the world of premium beverages with soul and purpose."
The agreement is part of the company's strategy to diversify its offering, aimed at building a solid and distinctive premium proposition.
Destiny Spirits is made up of a team with extensive experience in the development and positioning of global brands in the spirits sector, having led projects such as Gin Mare and has been part of renowned companies such as Diageo, José Cuervo or VarmaIts model focuses on creating products with their own identity, a strong connection to their origin, and a design that stands out in the most demanding retail outlets.
This strategic alliance reinforces Corporación Hijos de Rivera's vision of expanding its reach with a more diverse and specialized premium portfolio, adding value through authenticity, excellence, and the ability to anticipate new market trends.
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