El Instituto de Promoción Exterior de Castilla-La Mancha (IPEX) has launched a new promotional campaign for the wine sector called "Wine Product Presentation in ChinaThe mission will take place on November 4th and 6th, 2026 in the cities of Beijing y Guangzhou, with the aim of consolidating and expanding the presence of wineries from Castilla-La Mancha in this strategic market.
The call is open to a maximum of 12 wineries in the region, who will have the opportunity to establish direct contact with importers, distributors and specialized retailersThe deadline to register for this initiative, which is key to the internationalization of the sector, will remain open until June 18, 2026.
A professional salon format to maximize business
The structure of the trade mission has been designed to facilitate the generation of real business opportunities. In each of the cities, Beijing y GuangzhouA professional wine fair will be held. For several hours, participating wineries will be able to present their wines and hold B2B business meetings with a selection of local buyers.
As reported by IPEXThe action is designed both for companies seeking their first foray into the Chinese market and for those already operating in the country and wishing strengthen its distribution network and increase its visibility in the main areas of economic influence of China.
Key Facts: Wine Mission to China 2026
Concept
Detail
Organiser
Instituto de Promoción Exterior de Castilla-La Mancha (IPEX)
Destination
Beijing y Guangzhou (China)
Dates of the action
November 4 and 6, 2026
Registration deadline
Until the 18 of June of 2026
Places Available
Maximum 12 wineries
Financial support
Aid of up to 75% of expenses, with a maximum of 5.137,50 euros per company
Analysis of the Chinese market: A sector in adjustment with premium potential
Although the wine market in China It is going through a phase of "adjustment and restructuring"The foreign promotion agency points to a key trend for Spanish wineries: average price increase of imported wine. This data reflects a shift in Chinese consumers towards products premium and of higher added value.
In this context, the IPEX stresses that China continues to represent a strategic opportunity in the medium and long term, especially for wines of differentiated quality such as those of Castilla-La ManchaTo facilitate participation, the IPEX It will grant aid that will cover up to 75% of eligible expenses, including the participation fee, travel and transport of samples, with a maximum limit of 5.137,50 euros per company.
Key points and frequently asked questions about exporting wine to China
How does the current adjustment of the Chinese market affect Spanish wineries?
Although the overall volume of wine imports in China While the upward trend in the average price of imported products has moderated, it opens a window of opportunity. The market is maturing and seeking higher quality wines with added value, a segment in which wineries from Castilla-La Mancha They can compete effectively.
What type of financial support does IPEX offer for this mission?
El IPEX It offers a grant of up to 75% of eligible expenses for the mission. This includes items such as the entry fee for wine fairs, travel costs, and the transport of product samples. The maximum grant each participating winery can receive is €5.137,50.
Why are the cities of Beijing and Guangzhou strategic?
BeijingAs the capital, it is the political center and a key distribution hub for the north of China. Guangzhou, for its part, is the capital of the province of Guangdong, one of the most powerful economic regions in the south of the country and a key gateway for imported consumer goods. Covering both cities allows for a much broader geographic and commercial reach.
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