IPEX promotes the presence of eight wineries from Castilla-La Mancha at the Shangri-La Chengdu 2026 fair

 

El Instituto de Promoción Exterior de Castilla-La Mancha (IPEX) has led the participation of eight wineries from the region in the prestigious fair Shangri-La Chengdu 2026This event is establishing itself as a fundamental pillar for the Capabilities of Spanish wines in Chinaattracting the main players in the value chain of the Asian giant.

 

A strategic enclave for foreign trade

 

The specialized wine fair Shangri-La, held annually in Chengdu During the month of March, it operates in a complementary manner to the CFDF (China Food and Drink FairWith 114 editions behind it, this event has established itself as an unmissable event for companies seeking to consolidate their presence in the Asian market, bringing together a critical mass of professionals ranging from large national importers to specialized retailers.

 

The relevance of this event lies in its ability to attract professionals. During the exhibition days, the wine sector of China has concentrated on Chengdu, taking advantage of the attraction that the CFDF to establish direct business contacts and analyze the trends of a constantly evolving market.

 

 

Concept	Event Details
Event	Shangri-La Chengdu 2026
Coordinating Body	IPEX
Regional Representation	8 wineries Castilla-La Mancha
Complementary Fair	CFDF (114 editions)
Location	Chengdu, China

 

Opportunities arising from changes in consumption habits

 

Despite the current situation in the sector, economic forecasts for 2026 point to a reactivation of domestic consumption in the country. The growth of a middle class with high purchasing power sustains China as a market of opportunities, although commercial success now depends on adapting to the new purchasing habits of the young population.

 

For the wineries of Castilla-La Mancha, especially those with experience abroad, the stay in Chengdu This has been vital in keeping pace with local distribution. According to the mission's technical analysis, "the country continues to present opportunities for the wine business," based on the ongoing effort to increase sales and promote wine culture among local consumers.

 

• Target audience: Importers, wholesalers and retailers throughout China.
• Market trend: Greater relevance of alcoholic beverages in the middle class segment.
• Perspective 2026: Improvement in the economic situation and recovery of sales volume.

 

Key points and frequently asked questions about participating in Chengdu

How important is the Shangri-La fair for wineries in La Mancha?

It is the most important annual benchmark event in China for the distribution sector, allowing wineries in IPEX connect directly with the Asian retail and wholesale channel.

What is the profile of the current wine consumer in China?

There is a growing middle class with increasing purchasing power, although the market is heavily influenced by the new consumption habits and purchasing preferences of younger generations.

What are the economic expectations for the Chinese market in 2026?

Forecasts indicate an improvement in the country's overall economic situation, which should translate into a recovery in domestic consumption of imported agri-food products.