Ivace+i Internacional promotes the presence of Valencian companies at the KBB Birmingham fair

 

Ivace+i Internacional, organism dependent on the Conselleria de Industria, Turismo, Innovación y Comercio, has organized the trade mission of companies from Comunitat Valenciana at the fair KBB en Birmingham to strengthen its position in the British market during 2026.

 

Strategic alliance for Spanish design

 

The CEO of Emprendimiento e Internacionalización, Mónica Payá, has highlighted that this action is being carried out in close collaboration with the Asociación de Fabricantes Españoles de Equipamiento de Baño (ASEBANThe initiative falls within the Foreign Promotion Plan 2026, designed to open global marketing channels to regional firms.

 

In this edition, five companies specializing in critical sectors such as bathroom equipment, tiling, hygiene y industrial equipment participate in a grouped manner under the umbrella of Spanish Design PavilionThis space constitutes a prime showcase at the leading trade fair for kitchen and bathroom furniture and accessories. Reino Unido and one of the most relevant quotes from Europa.

 

A high-value market on KBB's 40th anniversary

 

The fair KBB, which is held biennially in the National Exhibition Centre (NEC) of Birmingham Since 1986, and commemorating its 40th anniversary in 2026, the event has established itself as the essential meeting point for high-level international manufacturers, distributors, designers, and specifiers.

 

As detailed Mónica PayáThe relevance of this event is paramount: "It is a benchmark platform for discovering trends, innovations and business opportunities in a high-potential market such as the Reino Unido"The fair has the following key features:"

 

KBB Fair Indicator	Key Data
Number of exhibitors	More than
Professional visitors	15.000
Location	National Exhibition Centre (Birmingham)
Ferquency	Biennial (every two years)

 

Impact on the Valencian business fabric

 

The presence in Birmingham allows companies in the Comunitat Valenciana Establishing direct contact with a sophisticated consumer segment that values ​​design and technical quality. The strategic advantages of this involvement include:

 

• Direct access to distributors y retailers British.
• Generating contacts with architects y prescribers of international projects.
• Identifying trends in innovation and sustainability in the habitat sector.
• Brand consolidation Spanish Design in post-Brexit markets.

 

Key points and frequently asked questions about KBB Birmingham

Which Valencian sectors have the greatest presence at the fair?

 

Mainly companies dedicated to bathroom equipment , the tile industry , hygiene solutions and industrial machinery or equipment related to the habitat sector.

 

What is the strategic importance of the United Kingdom for these companies?

El Reino Unido It represents a high-value market with strong demand for products with high design standards, offering significant business opportunities for Valencian exporters.

 

Who coordinates the Spanish presence at the event?

Participation is organized in a grouped manner under the Spanish Design Pavilion, coordinated by Ivace+i Internacional in collaboration with the employers' association ASEBAN.