Icex, Banco Santander and Grupo JD hold a conference on the potential of e-commerce in China

In Madrid

The Chinese market is one of the main destinations of interest for companies that are internationalizing and e-commerce is a way of addressing it with great potential.

Due to its size, dynamism and growth projection, the chinese market It is one of the main destinations of interest for companies that are internationalizing and the e-commerce It is an avenue with great potential to address it. To analyze the challenges and opportunities that this channel offers to Spanish companies, was held this Monday in Madrid a day organized by the ICEX - Spanish Institute for Foreign Trade, Banco Santander and the JD Group, the second largest platform E-commerce in the country that has a market share of 34%.

China covers more than 40% of the global e-commerce and it is consumer products (fashion, food, cosmetics and footwear), which currently represent the greatest opportunity for penetration into this market where 55% of purchases are made by women. Group representatives JD have highlighted the advantages they provide to the Spanish company when entering the chinese market for this platform and have talked about the characteristics of other platforms and services of the group, such as JD Fresh and JD Fashion.

Meanwhile Jonathan Wang, international business director of Santander Asia in the strategic alliance with the Shanghai Bank, has explained the services that the entity provides to the Spanish company that aims to address this market, tools designed to provide comprehensive support, offering support on financial and non-financial issues. Specialists highlight the opportunity that this channel opens up to Spanish SMEs as it represents lower operational and logistical costs, among other advantages.

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