Ifema-Feria de Madrid will host the Innovation Fashion Forum, the first professional forum on fashion and technology

Next July 6

The meeting, promoted by Ifema through its Momad and Mercedes-Benz Fashion Week Madrid (MBFWM) events, will bring together national and international business leaders from the fashion industry and other sectors.

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Fashion and technology, the duo of transformationThis theme will guide the event taking place on July 6th in IFEMA-Madrid Fair the first edition of the professional conference Innovation Fashion ForumA new initiative that aims to create a leading meeting point for the fashion business in the digital environment and new technologies. Powered by  IFEMAthrough its events MOMAD and Mercedes-Benz Fashion Week Madrid (MBFWM)The meeting is organized by the media outlet Modaes.es, specializing in the fashion business, and has the collaboration of Digital Economy Association (Adigital).

 

Innovation Fashion Forum The forum will bring together national and international business leaders from the fashion industry and other sectors, as well as top experts in areas such as innovation, e-commerce, and technological transformation. It will address strategic issues for Spain's dynamic fashion sector, with the founding mission of creating a favorable environment for large and small companies, established groups, and startups to acquire knowledge resources to further strengthen the sector, preparing for and anticipating market changes.

 

The day will be structured around presentations and panel discussions that will analyze diverse aspects such as the business challenges linked to ecommerce and omnichannelInnovation in materials within the fashion industry, or the influence of new business model paradigms linked to technology or the collaborative economy, will be three key drivers of this sector. Innovation, technology, and business transformation will be three key vectors of Innovation Fashion Forum, which in its first edition aims to bring together more than one hundred business leaders from the fashion industry worldwide Spain.

 

 

The event is organized by Modaes.es, a media outlet specializing in the fashion business, and is supported by the Association of the Digital Economy (Adigital).

 

 

 

Jaime de la Figuera, director of MOMAD-Fashion Events in Madrid, points out that the impetus of Innovation Fashion Forum part of “the priority of holding a conference that is of high interest and use to professionals in the fashion sector, and at the same time that its celebration reinforces IFEMA as a leading entity in the fashion business, reinforcing our already solid position as drivers of key events, such as Mercedes-Benz Fashion Week Madrid (MBFWM), MOMAD Metrópolis and MOMADShoes".

 

For its part, Charo Left, director from Mercedes-Benz Fashion Week Madrid (MBFWM) remember that in fashion “Spain It has a clear international leadership position, thanks primarily to aspects such as creativity, innovation, brand building, and the development of business models that are imitated worldwide.” He adds, “Undoubtedly, with the support of the major business players in the sector and all the drive of IFEMA, Innovation Fashion Forum "This will become a new lever for Spanish companies to continue strengthening this leadership."

 

The meeting is organized by Modaes.es, a leading media outlet for economic information on the fashion business in Spain and organizer of several benchmark forums in the sector, and has the collaboration of Adigital, an entity representing innovative and transformative national and international companies that work in the development of the economy based on the Internet and new technologies.