IFEMA Madrid has announced the launch of PRIVEL, a new event destined to become the main meeting place for manufacturers and retailers of private label brands in Spain. The fair, organized in collaboration with alimarket, will hold its first edition on November 5 and 6, 2025 at the IFEMA Madrid Exhibition Center.
The fair was created in response to changes in consumer habits and the growth of distributor brands, which accounted for 49,9% of mass consumption in Spain in 2023, according to data from Circana. PRIVEL aims to be a strategic bridge between Europe and Latin America, attracting exhibitors and buyers from key regions such as Spain, the north of Africa and Latin America.
The first edition of the only professional meeting for manufacturers and retailers of private label brands in
Spain will be celebrated on November 5 and 6, 2025
PRIVEL will have two exhibition areas, divided into Food and Non Food, designed to maximise business opportunities and adapt to the logistical and commercial needs of each sector. The Food area will present products such as snacks, bakery, drinks and prepared meals, while the Non Food section will include cleaning products, personal hygiene products and household items, among others.
The event will also offer a congress area with conferences focused on brand management, logistics strategies and consumer habits. In addition, PRIVEL is presented as a key opportunity for the closing of the new strategic alliances in the face of the most important sales season of the year.
The fair is positioned as a key platform for innovation, sustainability and expansion of the private label industry, providing professionals in the sector with a space to share best practices, learn about new trends and strengthen their competitiveness.
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