On November 25th, the book "Entre culturas anda el juego" by José Mª de León, managing partner of Gabinete Intercultural and member of the Editorial Board of Moneda Única, was presented at the Zaragoza Chamber of Commerce.
The initiative by Ediciones Gránica is part of the 'puenteaéreo.biz' collection ("useful books for today's businesses").
The author stated that "in an era marked by profound, rapid, and growing processes of internationalization and globalization, intercultural communication becomes a key factor for the survival and growth of companies, organizations, and institutions." Furthermore, "it becomes an essential tool for professionals and businesspeople, and is also an increasingly demanded and valued requirement in the job market," adds José María de León.
The book, written in an easy and quick read and in a lightweight format, clearly and engagingly, yet rigorously, reviews some of the most relevant basic concepts of Intercultural Communication and their application to business, commercial, and professional relationships in the international arena.
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