Extremadura Avante organizes the online event “International branding: Your brand speaks for you — build a relevant, credible, and reputable identity.”, that the Tuesday October 21 in time 11.00 to 13.00 hours, within the framework of the Business Qualification for Export 2025 program, an activity co-financed by the ESF+ Extremadura 2021-2027 program.
El target It is to ensure that participating companies are able to build their brand and communication strategies on three main pillars that allow them to have an international vision: Relevance, Credibility and Reputation.
In a fast-paced and complex global environment, companies must adapt your brand and communication to be sustainable and competitive in both established and emerging markets.
PROGRAM OF THE DAY:
During this online session, the following topics will be addressed: 4 strategic content areas:
- Business and branding: Convey the value that the brand and communication bring to the business and its business decisions through practical cases and implementable content.
- Brand strategy: delve into the methodologies and success stories that allow for the consolidation of a coherent and consistent brand positioning.
- Strategic communication: The way we tell our story is key. We'll focus on perfecting communication and creative expression techniques to improve our delivery of content.
- Brand reputation: Learn how corporate brand reputation facilitates the deployment of the purpose narrative among all stakeholders through communication.
PROFILE OF THE ATTENDEES:
Aimed at individuals who work for or are legally affiliated with companies operating in Extremadura and are interested in international sales processes.
Date: Tuesday, October 21, 2025
Time: 11:00 a.m. to 13:00 p.m.
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