Ivace+i Internacional and ASCER boost the competitiveness of tiles in the British market

 

Ivace+i Internacional and Asociación Española de Fabricantes de Azulejos y Pavimentos Cerámicos (ASCERThey are coordinating a trade mission with ten British distributors until March 6th in Castellón to boost exports and showcase progress in industry innovation y sustainability of the sector.

 

Strategic alliance for ceramic exports

 

La Conselleria de Innovación, Industria, Comercio y Turismo, Under the direction of Marián Canothrough Ivace+i Internacional, has joined forces with ASCER to attract key prescribers of Reino UnidoThe main objective is to deepen the understanding of manufacturing processes and investments in digitalization which position Spanish tiles as a global benchmark.

 

Mónica Payá, general director of Emprendimiento e Internacionalización, has emphasized that this action seeks to raise awareness of the "potential and versatility" of the sector of Comunitat Valenciana before strategic importers. This mission also has the collaboration of The Tile Association (TTA), an entity that brings together the main installers and distributors in British territory.

 

Institutional agenda and technical visits

 

The work program includes direct visits to showrooms and production plants of companies integrated into the brand Tile of SpainInternational delegates can observe firsthand the application of criteria of circular economy and the aesthetic innovations specifically aimed at the demand of the British consumer.

 

To conclude the activity, an information session will be held at the headquarters of ASCER where representatives of the TTA They will analyze current construction trends and the evolution of distribution in the Reino Unido.

 

Concept	Mission Details
State	10 distributors of Reino Unido
Finish date	March 6.
Promoting organizations	Ivace+i Internacional y ASCER
Framework project	Time of Spain (approx. 70 manufacturers)

 

Impact on international positioning

 

This initiative is part of Time of SpainThis is an ambitious sector-wide initiative that brings together nearly 70 Spanish manufacturers. According to [source/information missing] Mónica PayáCollaboration is vital for "to promote new business opportunities and facilitate direct meetings between international manufacturers and distributors"consolidating the province of Castellón as the productive epicenter of high-quality ceramics.

 

• Strengthening trade ties with the British market following similar missions with Estados Unidos.
• Exhibition of advances in industry innovation and green commitment.
• Technical analysis of construction trends in foreign markets.

 

Key points and frequently asked questions about the ceramic mission

 

What is the objective of the mission of Ivace+iy ASCER?
To make distributors and importers aware of Reino Unido the potential, versatility and advances in sustainability of the Spanish tile sector.

 

Which companies participate in the visits?
Distributors visit the plants and showrooms of the manufacturers affiliated with the brand. Tile of Spain, which are part of the project Time of Spain.

 

What role does The Tile Association (TTA) play in this meeting?
La TTA He collaborates in the organization and provides analysis on the prospects of the British market and the evolution of the construction sector in his country.