Ivace+i International launches a reverse mission with influencers and the press from Mexico to boost footwear exports from the Valencian Community.

 

This initiative is part of Ivace+i Internacional 's ongoing support for the internationalization of companies in the Valencian Community . This reverse trade mission aims to directly connect content creators and the specialized press with the production realities of the footwear sector.

 

The Director General of Entrepreneurship and Internationalization, Ester Olivas , emphasized the importance of this methodology, explaining that "this initiative aims to open new promotional channels through renowned influencers in Mexico, a market with great potential for our products." Olivas highlighted the effectiveness of this format in reaching specific audiences: "These missions, comprised of influencers and specialized press, help us reach audiences that are otherwise difficult to access and allow us to build the sector's image and associate the Valencian Community with quality, innovation, and design ."

 

The guests are participating in an intensive program that includes presentations on Valencia's offerings and, crucially, direct visits to factories and companies . This immersive experience aims to ensure that the content generated is authentic and reflects the real-world manufacturing experience . "The international guests not only receive information, but also experience it firsthand through factory visits , generating genuine content that allows us to showcase our sector in the Mexican market," added the CEO.

 

The collaboration with the Valencian Association of Footwear Entrepreneurs (AVECAL) has been fundamental for the coordination of this activity, which also coincides with the celebration of Elche Fashion Week.

 

High Impact Profiles and Specialized Press

 

The Mexican delegation is composed of highly influential individuals : Rebeca Mendiola : A content creator with a well-established personal brand and a massive reach of 577.000 followers on Instagram and 1,2 million on TikTok . Her profile was selected for its professionalism and connection with the audience, making her a key channel for this mission.

 

Paola Minerva : Specializes in creating digital content focused on fashion, footwear, sustainability , and emerging design , as well as promoting ethical values . She has 54.100 followers on Instagram and 121.700 on TikTok, and some of her videos have surpassed 1.5 million views.

 

Luz Valdez : With 353.000 followers on Instagram and over 700.000 on TikTok, her approach combines cultural promotion with conscious fashion content , having previously collaborated with brands and cultural entities.

 

In the press sphere, coverage will be provided by 'México Moda' , a leading digital magazine covering fashion, business, art, and lifestyle . Jordi Esteller , the publication's editorial director for Spain, is the representative who has traveled to learn firsthand about the export potential of footwear from the Valencian Community.