Ivace+i Internacional strengthens the presence of Valencian toys in Asia with a mission of buyers from Singapore and Thailand

 

The Ivace+i International organization , integrated into the Ministry of Innovation, Industry, Trade and Tourism, has carried out a mission of international guests focused on boosting the external promotion and internationalization of the toy sector of the Valencian Community.

 

The Director General of Entrepreneurship and Internationalization, Ester Olivas , highlighted the importance of this methodology: "We invite importing companies with purchasing potential to learn firsthand about our companies' offerings, at their own headquarters, in order to maximize their understanding of the sector's strength and versatility ," Olivas stated.

 

This mission brought together two companies from Singapore and one from Thailand , who carried out an intensive work agenda. The activities included visits to company headquarters and B2B (business-to-business) meetings with a total of twelve toy companies from the province of Alicante. The meetings were held in the towns of Onil, Castalla, and Ibi , key areas for the Valencian toy industry.

 

This action is part of the 14 international guest missions scheduled by Ivace+i Internacional for the last quarter of the year

 

Key Toy Export Data

 

The Valencian Community remains the third largest toy exporting region in Spain , accounting for 12% of the national total in 2024. This leadership is particularly pronounced in the traditional toy segment, where the region reaches a 27% share of Spain's exports.

 

Recent data confirms the sector's upward trend. In the first eight months of 2025 , Valencian toy exports totaled €131,3 million , representing a 1,1% increase compared to the same period of the previous year.

 

Regarding the main markets, Portugal is the priority destination, absorbing 20% ​​of the total exports from the Valencian Community. France and Italy follow closely behind . Together, these three European countries account for 42% of the sector's exports in 2024.