Ivace+i Internacional successfully organizes a seminar on Castellón ceramics in Zurich

Strategic promotion of Castellón ceramics

The Director General of Entrepreneurship and Internationalization, Ester Olivas, highlighted the importance of this type of action to "promote the uses of Castellón ceramics in strategic markets, through seminars aimed at specifiers and distributors."

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Ivace+i Internacional , dependent on the Ministry of Innovation, Industry, Trade and Tourism, and the employers' association Ascer have successfully organized a seminar on ceramics and architecture in Zurich (Switzerland) , where nearly 200 professionals from the sector met.

 

The main objective of the seminar, entitled "Architecture," was to showcase the latest applications and trends in Castellón ceramics in a strategic market like Switzerland. The Director General of Entrepreneurship and Internationalization, Ester Olivas , emphasized the importance of these kinds of initiatives to "promote the use of Castellón ceramics in strategic markets through seminars aimed at specifiers and distributors."

 

The seminar program included presentations from two renowned architecture studios: Studio.Noju , which presented the interior renovation of an apartment in the Torres Blancas , an emblematic work by the architect Sáenz de Oíza; and OAB Arquitectes , with extensive experience in the use of Spanish ceramics and winners of several editions of the ASCER Ceramic Awards.

 

The participation of nearly 200 professionals in this seminar is a great success for the initiative, which has made it possible to publicize the latest trends and applications of Castellón ceramics in a market with great potential such as the Swiss market.

 

 

In addition, an exhibition space was set up where eight ceramic companies from the Valencian Community showcased their latest products to attending professionals. The participating companies were Azteca, Cevica, Dune, Monopole, Rocersa, Stn, Natucer, and Tempio.

 

For the organization of this seminar, Ivace+i Internacional and Ascer collaborated closely with the prestigious knowledge and debate forum "Schweizer Baumuster Centrale (SBCZ)." The seminar, entitled "Kerasmiche Architektur" (Ceramic Architecture), was held as part of the SBCZ's program of activities for professionals in architecture, design, and engineering.

 

"With this seminar we wanted to introduce local professionals to the offerings of the ceramic sector in the Valencian Community, positioning ' Tile of Spain ' ceramics as a sustainable, cutting-edge and innovative material," Olivas pointed out.

 

The participation of nearly 200 professionals in this seminar is a great success for the initiative, which has made it possible to publicize the latest trends and applications of Castellón ceramics in a market with great potential such as the Swiss one. This action is part of the commitment of Ivace+i Internacional and Ascer to promote the internationalization of the ceramic sector of the Valencian Community and position it as a benchmark for quality, innovation and sustainability.