Ivace+i promotes the presence of 14 Valencian companies at the FHA and Prowine fairs in Singapore

 

14 Valencian companies, coordinated by Ivace+i InternacionalThey participate in the fairs FHA Food & Beverage y Prowine en SingapurThis action seeks to strengthen the positioning of regional food and wines in the Sudeste Asiático through contact with strategic buyers and trend analysis.

 

Strategic alliance in the Singapore market

 

La Ivace+i Internacional, entity dependent on the Conselleria de Industria, Turismo, Innovación y Comercio directed Marián Cano, has led the trade mission of 14 companies from the Comunitat at two of the most important international events in the sector. For the first time, the trade fairs FHA Food & Hospitality y Prowine Singapur They are held jointly at the venue Singapore Expoconsolidating a unique event for the global food, beverage and hospitality community.

 

The CEO of Emprendimiento e Internacionalización, Mónica Payá, highlighted the importance of this dual presence: “This is the second time we have organized the participation of companies from the Comunitat in the FHA Food & Hospitality and we do it with six companies in the Pabellón de España by ICEX".

 

Promotion of value-added products

 

The companies present in the FHA Food & Hospitality They have focused their efforts on promoting a diverse range of food products, among which the following stand out:

 

• High quality honey and olive oils.
• Sweets, nuts and confectionery products.
• Truffles and truffle-infused products.
• Ham, sausages and meat products.
• Specialized syrups and purees for professional cocktails.

 

For its part, the wine sector has played a particularly prominent role in Prowine. As explained Mónica Payá“This is our first participation in this competition with 8 companies interested in positioning their wines and spirits in the markets of Sudeste AsiáticoThe initiative allows Valencian wineries to obtain direct information about the acceptance of their products and the consumer trends in the region.

 

Impact and data of the trade mission

 

This delegation is part of the ambitious Foreign Promotion Plan de Ivace+i Internacional projected for fiscal year 2026, which contemplates a massive operational deployment in key markets globally.

 

Commercial Indicator	Detail / Figure
Total participating companies	14 companies of the Comunitat Valenciana
Participation in FHA Food & Hospitality	6 companies (Food)
Participation in Prowine Singapur	8 companies (Wines and spirits)
Foreign Promotion Plan 2026	88 international actions
Target markets in the 2026 Plan	38 strategic markets

 

“Both fairs represent an opportunity for Valencian companies to connect with quality buyers ,” the general manager emphasized, stressing that these platforms are essential for the internationalization of the regional production sector in high-growth markets.

 

Key points and frequently asked questions about the mission in Singapore

 

What trade fairs have been held in Singapore and in what format?

They have been held FHA Food & Hospitality y Prowine Singapur jointly in the Singapore Expo, unifying the food, beverage and hospitality sectors in a single venue.

 

What is the main objective of Valencian companies in these competitions?

The goal is to position food and wine products in the Sudeste Asiático, establish contacts with international buyers and learn about current trends in these markets.

 

How does this action fit into the regional internationalization strategy?

Join the Foreign Promotion Plan de Ivace+i Internacional, which has 88 commercial actions planned for 2026, distributed across 38 different markets.