Investment in Kenya
E-commerce giant Jumia, with the backing of the promotion agency Invest Kenya, will expand its main logistics center in the country by more than 9.000 square meters. This expansion reaffirms confidence in Kenya's digital economy and consolidates the company's presence after twelve years of operations.
The e-commerce giant Jumia, with the support of the promotion agency Invest Kenya, will expand its main logistics center in the country by more than 9.000 square meters (100.000 square feet). This expansion reaffirms confidence in the Kenyan digital economy and consolidates the presence of the company, which is listed on the stock exchange of Nueva York (NYSE), after twelve years of operations in the African market.
The decision to double their investment comes after a recent visit from Invest Kenya to the facilities of Jumia KenyaThis measure is part of the agency's efforts to monitor and support investors already established in the country. It underscores the local authorities' commitment to strengthening the business environment and attracting new capital.
An integrated ecosystem for the digital economy
Jumia will operate in Kenia For the past 12 years, the company has employed over 400 people and has a presence in more than 340 locations. The company has developed an integrated ecosystem encompassing three fundamental pillars for its digital business: Jumia Market for e-commerce, Jumia Pay for digital payments and Jumia Logistics for last mile delivery.
In addition, the platform has enhanced its product catalog Made-in-Kenyaoffering a crucial sales channel for the local manufacturers and producersthus boosting the domestic economy and the national value chain.
The role of Invest Kenya in attracting investment
The growth of Jumia, considered one of the largest e-commerce operators in ÁfricaThis is interpreted as an unequivocal sign of the momentum the digital economy is gaining in Kenia. From Invest KenyaThe commitment to continue working to eliminate potential regulatory barriers and foster a climate that facilitates both investment and expansion of existing businesses has been reiterated.
| Key Metric of Jumia in Kenya | Figure |
|---|---|
| Years of operation in the country | 12 |
| Local employees | More than |
| National presence (cities) | More than |
| Planned expansion of the main warehouse | 9.300 m² (100.000 ft²) |
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