Investment in Africa
The Kenya Investment Authority (Invest Kenya) and the Outsourcing Alliance of Kenya (OAK) have signed a cooperation agreement to position the country as the continent's leading Global Business Services (GBS) destination, strengthening the attraction of high-value investment.
Kenya positions itself as the leading African hub for Global Business Services
La Kenya Investment Authority (Invest Kenya) And Outsourcing Alliance of Kenya (OAK) have formalized in Nairobi a strategic cooperation agreement. The objective is to position Kenia as the main hub of África for Global Business Services (GBS), a sector that encompasses the Business Process Outsourcing (BPO) and Information Technology Enabled Services (ITES).
This agreement reflects a joint commitment to attract high-value investments to the growing outsourcing sector in KeniaThe collaboration will focus on key areas such as investment promotion, investor facilitation, market intelligence, advocacy for sectoral policies, talent development, and strengthening the country brand internationally.
The initiative comes at a time when the GBS industry is among the fastest growing globally. Kenia It seeks to capitalize on this opportunity by leveraging its competitive advantages, which include a young and highly skilled workforce, a strategic geographic location, a competitive business environment, and a rapidly expanding digital infrastructure.
Key areas of collaboration: attracting and facilitating investment
Under this agreement, Invest Kenya y OAK They will work in a coordinated manner to proactively identify, attract, and facilitate investment opportunities in the sector. Both organizations will co-manage a shared investor portfolio to originate and convert high-value investment opportunities, while simultaneously implementing coordinated promotional initiatives in key international markets.
The collaboration will also focus on streamlining the process for new investors to establish themselves in the country. This includes facilitating access to the Special Economic Zones (SEZ), support the processing of critical work permits and implement joint market entry strategies (Go-to-Market) aimed at priority markets such as Estados Unidos y EuropaAdditionally, a robust post-investment support program will be established (investor aftercare) designed to support investor retention and expansion, ensuring long-term sector growth.
Impact on the investment agenda and economic growth
The cooperation agreement reinforces the importance of public-private collaboration in building a resilient, competitive, and innovation-driven outsourcing ecosystem. By aligning government and industry efforts, this alliance seeks not only to improve the attractiveness of Kenia as a preferred destination for GBS investment, but also to foster digital transformation, create high-quality employment opportunities and drive inclusive economic growth.
This strategic partnership is part of a broader investment agenda of Kenia, which aims to attract $10.000 billion in Foreign Direct Investment (FDI) and consolidate the country's vision as a leading regional hub for technological services, innovation, and globally competitive business operations.
| Kenya's Strategic Objective | Figure |
|---|---|
| Attracting Foreign Direct Investment (FDI) | $10.000 million |
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