Latin America in focus: The CEOE analyzes Uruguay as a key destination for investment

 

 

 

Uruguay positions itself as the first ratifier of the EU-Mercosur Agreement

 

During the conference "Uruguay: business opportunities and investment climate" held at the headquarters of the CEOE, the Secretary of the Presidency of Uruguay, Alejandro SánchezHe confirmed that his country will lead the ratification of the agreement. UE-Mercosur to strengthen economic cooperation, attract productive investment and facilitate rules-based trade with España and the rest of Europa.

 

The meeting, framed within the Ibero-American Key Conference Series, featured the opening of Narciso Casado, director of Relations with Ibero-America of CEOE and permanent secretary of CEIB, together with the ambassador of Uruguay en España, Bernardo GreiverDuring his speech, Sánchez He emphasized that this treaty is not just a trade instrument, but a "strategic commitment" that will serve as a beacon for the creation of a space for structural cooperation based on common institutional values.

 

Legal certainty and investment pillars

 

The international reputation of Uruguay is based on the legal securityStrict adherence to contracts and strong public-private cooperation. According to Narciso CasadoIn the current scenario of geopolitical uncertainty, companies are looking "certainty and stable frameworks"qualities that the Uruguayan model offers through a multi-party consensus that preserves macroeconomic stability.

 

To revitalize the business climate, the Uruguayan government is implementing key reforms, among which the following stand out: one-stop shop for investmentsThe modernization of free trade zones and a digitalization agenda for procedures are among the measures aimed at facilitating business activity and making the country a natural export platform. Mercosur.

 

 

Strategic Axis	Actions and Reforms
Institutional Framework	Legal certainty, respect for contracts and multi-party consensus.
Business Facilitation	One-stop shop for investments and digitization of procedures.
Infrastructure	Investments in railways, logistics and high broadband penetration.
Sustainability	Development of green hydrogen, renewable energies and electric mobility.

 

Innovation, Energy and the Role of SMEs

 

The agreement UE-Mercosur It places special emphasis on the internationalization of SMEsallowing them to integrate into global value chains. Uruguay It aims to learn from European experience in innovation to boost strategic sectors such as:

 

• Biotechnology and life technologies.
• Advanced agricultural production.
• Knowledge economy and global services.
• Energy transformation focused on the green hydrogen.

 

As the day drew to a close, the commitment of the CEOE y CEIB with the strengthening of the Ibero-American business space, promoting a framework of mutual trust between both sides of the Atlántico.

 

Key points and frequently asked questions about the agreement in Uruguay

 

Why will Uruguay be the first country to ratify the agreement?

It reflects their firm commitment to open and modern integration, seeking to establish clear standards that give confidence to international investors.

 

Which sectors will benefit most from cooperation with the EU?

Primarily biotechnology, the knowledge economy, the renewable energy sector (especially green hydrogen) and high-tech agricultural production.

 

What advantages does Uruguay offer as a logistics platform?

It offers macroeconomic stability, a modern rail and logistics infrastructure network, and an updated regulatory framework that facilitates the export of products to the rest of the world. Mercosur.