The Madrid Chamber of Commerce, in collaboration with e-commerce giant SHEIN, held a conference on June 16, 2026, at the Palacio de Santoña to detail the opportunities that the company's marketplace offers to Spanish businesses. The event, which was supported by the Community of Madrid, focused on how SMEs can use this platform to access 150 international markets, simplifying their export process and scaling their sales without requiring a large physical infrastructure abroad.
A strategic alliance for internationalization
In a context where digitalization has redefined the rules of international trade, marketplaces have become a fundamental channel for accessing new markets, diversifying risks, and scaling sales. The event highlighted the value of these platforms as a growth driver for businesses in Madrid and throughout Spain.
Luis Domínguez, International Trade Advisor at the Madrid Chamber of Commerce, highlighted the magnitude of the opportunity: “We have presented the SHEIN marketplace, which allows companies and professionals to offer their products in 150 markets. It is a way to internationalize the company and present the product to a wide range of customers worldwide, which we believe is a great opportunity for companies in Madrid.”
The institutional support was endorsed by Oscar del Campo, Deputy Director General of Entrepreneurship at the Regional Ministry of Economy, Finance, and Employment, who emphasized the regional government's commitment. "We are delighted to be able to help our entrepreneurs and freelancers learn about online marketplaces. It's a fantastic opportunity for them to internationalize, open Madrid's doors to the world, and reach every corner of the globe with their solutions and business ideas," he stated.
SHEIN Marketplace: A direct channel to Europe and the world
During the workshop, SHEIN representatives explained how their platform works and the support they offer to sellers. The goal is to eliminate barriers to entry and simplify logistics, marketing, and sales management for businesses joining their digital ecosystem.
Carmen Giganto Burgete, SHEIN Marketplace Director, emphasized the ongoing support they provide to their partners. "Through Spain, companies can channel and increase their sales throughout Europe in the countries where we operate. We support them throughout the entire process: integration, catalog, marketing, and promotions. It's that human support that we all value in the day-to-day operations of sales," she explained.
For her part, Carmen Cuadrado, SHEIN Marketplace Director, summarized the session's strategic focus. "In this day of reflection, we delved into the main e-commerce trends, how marketplaces can help overcome many of these difficulties, and what a company, regardless of its size, should prepare to take advantage of this opportunity," she concluded. The session offered a practical perspective on how to optimize resources and expand business globally without the need for a complex local infrastructure.
Key Questions and Answers
What was the main objective of the workshop organized by the Madrid Chamber of Commerce and SHEIN?
The main objective was to show Spanish companies and professionals how they can use the SHEIN marketplace to internationalize their businesses, presenting their products in the 150 markets where the platform operates and thus facilitating their access to foreign trade.
What advantages does the SHEIN marketplace offer to a Spanish company for exporting?
The main advantages are direct access to a global customer base in 150 markets, reduced barriers to entry into international markets, and comprehensive support from SHEIN in key areas such as catalog integration, marketing, and promotions, allowing sales to scale without a large investment in local infrastructure.
Any questions about this news?
Talk to Coexia, the AI of the foreign trade
