Madridjoya 2026, organized by IFEMA MADRID From September 24 to 27, it will bring together the leading jewelry and watchmaking firms in its only annual edition to boost business opportunities and present new international collections in response to the sector's 6% growth.
Strategic boost for jewelry exports
In a context of clear expansion for the luxury and accessories industry, the Recinto Ferial de Madrid It is preparing to host a key event. Madridjoya will occupy the Pabellón 3acting as the ultimate catalyst for the Capabilities and the B2B meeting after the summer period.
This edition takes on special significance as it is the only annual event of its kind in the sector, guaranteeing a concentration of specialized offerings in fine jewelry, watches, silverware, and design. The strategy of IFEMA MADRID It seeks to maximize the return on investment for exhibitors, strengthening the link between manufacturing brands and professional buyers.
Industry figures and new commercial direction
The market is approaching this event with positive indicators. According to data provided by the Observatorio Sectorial DBK de Informa, the jewelry and watch market in España experienced a growth of 6% during the 2025 fiscal year, placing its total value at a record figure for the recent period.
| Sectoral Indicator | Detail / Value |
|---|---|
| Celebration dates | 24 of the septiembre 27 of 2026 |
| Location | Pabellón 3 IFEMA MADRID |
| Sector growth (2025) | 6% |
| Market value (2025) | 2.135 millones de euros |
| New Commercial Manager | María Terrón |
To lead this new business-oriented phase, Madridjoya has incorporated María Terrón as the new commercial manager. Her mission will be to strengthen exhibitor services and ensure that the fair evolves towards a value proposition focused on profitability and networking high level.
Synergies with the fashion and accessories sector
The celebration of Madridjoya will coincide strategically with BisutexThis alliance will create a complete business environment where professionals can access a comprehensive offering ranging from fine jewelry to the latest trends in costume jewelry and accessories.
- Professional Networking: Direct meeting between international brands and buyers from large stores and specialized retail.
- Direct Sales: Bisutex It will feature spaces dedicated to direct sales to professionals, boosting operational cash flow.
- Key Season: Start of the campaign to present collections for the last quarter of the year.
Key points and frequently asked questions about Madridjoya 2026
When and where is the event held?
From September 24 to 27, 2026 in Hall 3 of the fairgrounds of IFEMA MADRID, coinciding with the hall Bisutex.
What is the current state of the jewelry market?
The sector is enjoying positive momentum, having grown by 6% in 2025 to reach a turnover of 2.135 billion euros.
What new features does the fair's organization present?
It is established as a single annual edition and reinforces its structure with the appointment of María Terrón as the new commercial manager to enhance the B2B focus.
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